Checkpoint Charlie Uses "Passport Marketing" To At ...

You may not know it, but this weekend is the 18th anniversary of the fall of the Berlin wall and there is a celebration in Germany called Unification day to celebrate the reformation of one Germany. An important remaining part of this story is a place called Checkpoint Charlie. During the war there were 300

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3 Marketing Observations From Oktoberfest In Munich

On my way to Kyiv in the Ukraine a few days ago I planned a stopover for about 8 hours in Munich. As it turned out, it was just enough time to head out of the airport into the city and just outside in Theresienweise to visit the fair grounds for one of the largest

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The Do NOT Vote Campaign

As a parent, I appreciate reverse psychology. My kids are still at the age where it works, so I’m a big fan. Apparently when they become teenagers, it still works but only if you tell them not to do something. The problem is that it is usually something that you actually don’t want them to

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European PR Congress: Managing Brand Reputation Presentation

I am in Kyiv, Ukraine today presenting at the European PR Congress on reputation management. It’s an interesting topic in the digital age, raising the greater question of who really owns a corporate reputation. I’m looking forward to hearing a more international perspective from other speakers at the event and will be sharing some lessons

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