This post is republished from my original article on the Amex Open Forum website. It is part of “Small Business Friday” on this blog, where I share ideas and marketing techniques specifically to help small businesses stand out. To read more articles like this, visit the “Small Business Friday” category on this blog. In any
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How Coke Is Reimagining The Future Of Social Events
It is easy to complain about the trivial nature of the majority of social media content, but it is rapidly becoming a fact of life that the socially connected among us can’t help sharing our lives as they happen with our virtual networks. One place where this sharing behaviour becomes particularly accelerated is at live
Continue reading »The One Thing Every Social Media Site Is Failing At (Except ...
I have account with most social media sites that you have probably heard of, and a few that you probably haven't. It's not from being super socially connected, but rather from my desire to experiment and try new tools to see what value they might offer for me and for the businesses I work with.
Continue reading »30 Second Book Review: Making Ideas Happen
Who has time to read books? We all should, but it's tough to know what is worth reading. Each week, this blog will spotlight a new book relevant for marketers or people in business with ideas worth learning and sharing. Through a combination of a personal interview with the Authors, and short review – you'll
Continue reading »Why I Get Invited To Speak At Events (And How You Can Too)
This post is republished from my original article on the Amex Open Forum website. It is part of “Small Business Friday” on this blog, where I share ideas and marketing techniques specifically to help small businesses stand out. To read more articles like this, visit the “Small Business Friday” category on this blog. Over the
Continue reading »Being Cranky
Sometimes you know it is going to be one of those kinds of days. You can't find the right clothes to put on. Your team lost the big game the night before. Or you were up all night with a crying baby. The night passes, you wake up the next morning and you're cranky. We
Continue reading »How A Curated Competition Helped Find A New Logo For DC
If you come to Washington DC as a tourist at any time of year, chances are you will spend at least a part of your trip visiting some of the most iconic museums and national buildings in the city. Outside of most of them are a collection of street vendors selling an assortment of life-sized
Continue reading »30 Second Book Review: Empowered – Unleash Your Employ ...
Who has time to read books? We all should, but it's tough to know what is worth reading. Each week, this blog will spotlight a new book relevant for marketers or people in business with ideas worth learning and sharing. Through a combination of a personal interview with the Authors, and short review – you'll
Continue reading »What You Can Learn From The Death Of The Private Practice
This post is republished from my original article published on the Amex Open Forum website. It is part of “Small Business Friday” on this blog, where I share ideas and marketing techniques specifically to help small businesses stand out. To read more articles like this, visit the “Small Business Friday” category on this blog. There
Continue reading »How Political Advertising Is Killing Marketing (And How To F ...
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. - David Ogilvy If marketing were a person, political advertising would be its cancer. I work in marketing and have never worked on a political campaign, so despite my choice to live in Washington DC – my perspective is
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