Across blogs, podcasts, online photo galleries, vlogs, or any other form of consumer generated media (CGM) that you can think of – there is lots of press about how this is empowering individuals to connect to others … a new form of many to many communication signified by the evolution from broadcasting (one to many)
Continue reading »Monthly Archives: "July 2005"
I recently got an email from a service called "Where Christians Meet" promising to help me find my soulmate. Intrigued at how I made it onto this list (considering I am married and not Christian) I checked into it and found that the email had been sent by a company called Harrison Direct. Apparently they
Continue reading »Leading up to the Ad Tech conference in Chicago next week, all participants received an invitation to create a virtual profile of themselves to help maximize their experience at the conference. There is a fantastic feature in the profile setup area that will weight your various roles, industries, and interests based on the relative importance
Continue reading »When I was working in Australia with Royal & Sun Alliance, a large insurance company, we were called in to fix a disaster with a insurance quoting tool that had been developed offshore and released to RSA’s customers as a downloadable application. Unfortunately, there was no way to update the software and due to many
Continue reading »Over the past few months I have not only started to become an active blogger, I’ve also become an active blog reader. In fact, like most blog readers and posters, much of my daily knowledge and inspiration comes from other blogs far more than news media. And, like most – I use an RSS aggregator
Continue reading »Orbitz Chief Marketing Officer Randy Wagner says [in this week’s BusinessWeek article – "Cable’s Big Bet on Hyper-Targeting] reaching consumers with ads they won’t skip is a priority. She likens the goal to Amazon.com’s strategy of recommending products based on past purchases. "It’s so relevant, it feels like a service instead of selling." I had
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