Last week one of the inescapable stories in the United States was a controversial video showing a group of Catholic students appearing to clash with Native Americans. They were widely condemned and the video was endlessly dissected in opinion stories shared online and one of the students even went on television to defend himself. Over the course of
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How many times would you watch a movie? When it comes to the hot new thriller Searching from first-time director Aneesh Chaganty, you will need more than a few because of the number of easter eggs and elaborate side storylineshidden in the movie. The film is about a frantic Dad, played by John Cho, searching social media for
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One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told to do in school but often forget. This brand video from Victorinox is a twelve minute journey behind the scenes into how their iconic Swiss Army Knives are made. The
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Recently a contributor to Forbes named Panos Mourdoukoutas wrote an opinion piece suggesting that local taxpayers would be better off if libraries were replaced with Amazon. The article created an instant controversy and media reporting of the outrage led Forbes to quickly take it down. For years the expansion of contributors to the Forbes network
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Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me wish I had thought of it. This new effort from FCB New York is one of those envy-inducing efforts. The goal is to position LG TVs as the ones that
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Every year as part of my trend research and idea gathering, I go through more than a hundred business books and select my shortlist of 15 best ones published in 2016 to share with you. These are all profiled in a short presentation along with a review of each and my selections for the Most
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I heard the same story three times in a row yesterday, and it was illuminating. Every year outside the well scripted confines of Manhattan an epic event called The Future of Storytelling brings together designers, technologists, builders and brand marketers to ask the most fundamental question facing any creator: how do you tell a story
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In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment. Faced with the reality that customers generally rate car dealers among the least trustworthy people in business, Honda and their agency at the time had an idea to change that perception. The “Helpful Honda Dealers” concept
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After two days of conversations about social media with 25 of the world’s largest brands, perhaps the nicest benefit is that you don’t hear the same conclusions or experiences over and over. For the third year in a row, I had the chance to moderate and lead the Corporate Social Media Summit in NY – which
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The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced a much needed concept for us all: something that was so bad it might actually be good. Today we are in the age of instant startups, where launching an idea
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