I read somewhere that Michael Jordan used to get $30,000 every time he sneezed. He wasn’t getting paid to sneeze, of course, that’s just how much he would make every microsecond of the day based on his annual dollars from salary and sponsorships. Much of it came from retail fashion (sports apparel) – an industry
Continue reading »Monthly Archives: "September 2005"
As an advertiser from an agency who has worked with both systems for more than a year now, placing multiple client campaigns, here’s my take on the good and bad of Google versus Overture (rebranded Yahoo): Google – What’s Good? Campaign can be started immediately without having to wait through a review cycle (except for
Continue reading »Whenever I describe the power of word of mouth marketing for clients, I’m careful to avoid putting the term "buzz" in the same sentence. While creating a buzz is important and is certainly a component of word of mouth marketing, it also hints of transcience. What constitutes buzz today can often be gone tomorrow. Movie
Continue reading »As expected, an hour ago Steve Jobs announced at Apple’s press conference that the company will launch a new iTunes phone through partnership with Motorola and a mini-ipod which he termed the "iPod Nano" and described as thinner than a pencil … You have to hand it to Apple, they know how to hype up
Continue reading »The launch and initial success of Current TV is just one of the many new manifestations of this idea of citizen journalists who are augmenting, and some would argue, overtaking traditional media in terms of credibility in reporting real life as it happens. Aside from empowering individuals and growing from its small and dedicated audience
Continue reading »Yesterday was Blog Day 2005, a day when blogger Nir Ofir suggested everyone post a recommendation of 5 new Blogs (preferably, Blogs different from their own culture, point of view and attitude). Looking at the list of posts about Blog Day, it was fascinating how far the idea travelled, from Ofir’s original posting on June
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