Spun and Peerflix – Online DVD Trading Then & Now

One of my favourite holdover sites from the dot-com era that is still around today is Spun.com.  I have always loved the idea of creating used cd and dvd store online for people to sell their old stuff and use credits to buy new stuff.  I think I still have a spundex somewhere.  I came

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In Search of Photopedia …

Like most other parents of a one and a half year old, my house is filled with books.  Picture books, soft books, waterproof books, popup books, touch and feel books, or Dr. Seuss books.  You name the type of kids book, and we probably have one lying around somewhere.  But even in this home library

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New Blogfeeds Launched: Public Relations, Advertising, Pharm ...

Following up on the very successful launch of this initiative a few months ago, we have been updating our 10 current feeds on an ongoing basis.  This week, we also just launched four new blogfeeds – you can check them out at the following addresses: Public Relations: http://blogfeeds.ogilvypr.com/publicrelations Advertising: http://blogfeeds.ogilvypr.com/advertising Pharmaceutical: http://blogfeeds.ogilvypr.com/pharmaceutical Ogilvy Bloggers: http://blogfeeds.ogilvypr.com/ogilvy

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GMC's New Viral Campaign Fails to Deliver

In times square this weekend, I spotted a long billboard with mathematical equations and schematic drawings along with the cryptic URL – www.beyondthedrawingboard.com.  Unfortunately, a visit to the website delivers neither a new online community for tech geeks, nor an innovative new virtual drawing board for users to collaborate on.  Instead, the site is nothing

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Using Wikipedia for Marketing

During the Search Engine Strategies conference, I attended a panel focused on SEM in relation to online communities – with a particular focus on deli.cio.us and Wikipedia.  Members of the panel shared several great ideas about how to market in a community environment, without alienating members of the community or being perceived negatively as a

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