In Pursuit of Clickable Video

One of the biggest buzz-inducing topics at Vloggercon this weekend was the concept of product placement in online video content and how this ability to incorporate an advertiser’s message directly into the story might offer vlogs the greatest chance of winning traditional TV advertisers.  There are a few shows, like FrenchMaidTV or 88Slide that I

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Vloggers Give Online Content Life

At Vloggercon, the vibe is all about doing new undiscovered things with content.  Creating your own content is the holy grail, and anyone here without a camera of some sort either dreams about having one, or is a journalist.  And journalists are not faring so well.  The times between sessions are the most engaging, with

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Lessons from Vloggercon 2006

This weekend I am here in San Francisco for Vloggercon 2006, a small video blogging conference I have been working with over the past few weeks as a sponsor (through both Ogilvy and Intel) as well as an enthusiastic supporter of getting more people into vlogging.  Aside from being the first time that I have

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The Ogilvy HIV/Aids 25 Blog

As most people who pay attention to global media know, this week is the 25th "anniversary" of the Aids epidemic worldwide.  Based on recent reports, the disease unfortunately seems destined to remain a killer in populations around the world.  Since long before I joined Ogilvy, the firm has been working with numerous clients in this

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Nikon Uses Flickr to Launch the Nikon Stunning Gallery

When Yahoo acquired Flickr and del.icio.us – the question on most marketers minds was how they would integrate these into profitable networks for advertising without alienating already loyal users who were used to an ad-free experience.  The answer for the first few months after acquisition appeared to be to do nothing other than add the

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Widget Marketing

When I was in business school, "widgets" were the term that we used to refer to units of a fictional product in case studies.  Today, widgets are those smart little applications meant to be used as small utilities in a blog, operating system or web browser.  A few months ago, SixApart launched Typepad Widgets to

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The Marketing of "An Inconvenient Truth"

One of the more anticipated documentaries coming up for widespread release across the country is the new film "An Inconvenient Truth" – focused on telling the real story of global warming and leveraging the growing popularity of Al Gore’s "resurrection" (as Wired magazine termed it) from the "former next president of the United States" –

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