Why Taco Bell is Getting Multicultural Marketing Wrong

Taco Bell has long had what I consider to be one of the best advertising taglines in the fast food industry – "Think Outside the Bun."  In just four words, they have managed to capture the entire essence of the brand and it’s place in the fast food landscape in a way that not only

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Vote for ChangeThis Manifesto on Social Media Optimization

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This blog post is a shameless plea for your vote.  I have a proposal on ChangeThis to write a manifesto about Social Media Optimization.  It is an attempt to take all the great thinking that many others

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Business 2.0 Unveils New Strategy: All Journalists Must Blog

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz At the extremely well attended M-Squared marketing event at the Golden Gate Club in San Francisco yesterday there was a series of extremely strong speakers on hand to discuss the future of marketing from many different angles. 

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IdeaBar: Mobile Marketing with Virtual Hugs

One of the more interesting reports to come out of Wired’s NextFest event held in NY this past weekend was about a wearable technology company called CuteCircuit and their "hug shirt."  The shirt uses bluetooth technology or mobile messaging through SMS to relay the sensation of a hug from one wearer to another anywhere in

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