Speaking To A Room Full Of Speakers at BlogPotomac

Last night I had an interesting challenge: to speak at the Speaker’s Dinner before BlogPotomac (a gathering discussing social media right here in the DC area today). The majority of people in the room had top blogs, spoke at events frequently, and several had authored their own books. Added to that was the fact that

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Why People Buy Sunglasses On The Street

Last week when I was in NY, I passed a street vendor selling sunglasses for $5 a pair. They were clearly copies of best selling designs from top designers, and had fairly obvious quality flaws. It would be a miracle if any of those sunglasses lasted more than a couple of weeks. And yet several

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Why Sprint's New Campaign Wins Only 50% Of Their Battle

As I tour around at events talking about why brands need to have a personality, a question that comes up often is about which brands don’t have a personality and suffer from facelessness. One of the most obvious categories that has built a dreadful reputation for itself is the wireless phone industry in the US.

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PNI Goes On A BeachWalk With Rox

I first met Roxanne Darling at a great show for video bloggers called Vloggercon more than two years ago, and since then I’ve been following the rise in popularity of her video blog, BeachWalks with Rox. The show, shot daily from the beach at her home in Hawaii is the perfect reminder to stressed out

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Join the Par-tay: A Live Show in DC on Personality For Small ...

Tomorrow evening at Busboys and Poets in downtown Washington DC, there is an event that I’m particularly excited about for two reasons. First, because it’s a very unique format and will be highly entertaining, and secondly because it’s one of my first appearances talking about the book that will be focused on small businesses. The

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How to Speak at a Conference Without Getting Skewered on Twi ...

I’m headed to NY this morning to speak at an IAB event dedicated to social media and user generated content. It’s first of two events this month put on by large marketing bodies where the entire event is focused on social media (the second is OMMA Social in a few weeks). It’s certainly a sign

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