I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding a book in your hands. More and more recently I have been books become a brilliant marketing tool for everyone, from political candidates to technology companies. Along the way, there
Continue reading »Monthly Archives: "September 2008"
Every once in a while, you see an example of a campaign or product that demonstrates a little too clearly the negative side of marketing and makes you just a little embarassed about your career choice. If you spend any amount of time watching ads during cartoons on Saturday morning, you’ll pretty quickly see what
Continue reading »Despite living much of my daily life in the virtual world of social media on blogs, Facebook and Twitter, I am a big fan of real life events. Not only for the chance that they offer to meet real people facing similar challenges to you and learning from them, but also for the ability to
Continue reading »Today is the anniversary of 7 years since 9/11 and there are signs all over that it is happening with a new memorial in DC being dedicated today and radio shows and TV programs all talking about the same thing here in the US. One of the most powerful commemorations is a meme that started
Continue reading »In this month’s Fast Company, there is an interesting profile of a law firm from LA called Quinn Emanuel Urquhart Oliver & Hedges which is making waves in the legal industry for being less formal and actually having a personality. Unlike other firms, they focus only on business litigation, take some cases on contingency, and
Continue reading »News doesn’t really go away ever, it just gets pushed further down search results. If you had to single out one of the greatest impacts of the Internet on the traditional news media, it would likely be that now just about anyone has access to an instant archive of information from just about any time.
Continue reading »A blogger has just said something bad about your company and it’s getting picked up and repeated by others rapidly online … what do you do? One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen. Speed matters because in a matter
Continue reading »The toughest part of being in China, or any other country that uses a completely foreign language to native English speakers, is finding a way to communicate for products you are looking for. Some products are available and some aren’t, brands are often called something different for different markets, and knowing how to ask for
Continue reading »Do you live in a city with "coffee culture"? Those who do understand already what this term means, but in case you don’t … "coffee culture" to me means a city that has quality coffee shops with outdoor seating where people can gather over a good cup of coffee. They are social centers. I unfortunately
Continue reading »During my time in Beijing for the Olympics, I was using a Lenovo Ideapad U110 to blog, capture and upload images and video and video chat with my family. Loaded on the machine was Microsoft Vista, and so I had my first experience using the much maligned new operating system from Microsoft. About the same
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