The rise of Web2.0 success stories has created an interesting phenomenon in the world of business. Today, far more than 5 years ago, you could easily point to a list of entrepreneurs who have built successful businesses without having a graduate business degree. The same MBA degree that was once considered the "green fees" to
Continue reading »Monthly Archives: "November 2008"
Just a few minutes ago, Barack Obama was officially declared the winner of the Presidential election and my vote in Virginia was officially deemed to mean something for the first time by going for the Democrats as part of Obama’s huge victory. Looking back, there were many marketing lessons that any business could learn from
Continue reading »By now you may have seen some posts from several social media influencers (Peter Shankman, Chris Brogan, PSFK, Jason Falls among others) in the marketing and advertising field about Pepsi’s innovative new campaign being dubbed by many the "Pepsi 25" for their choice of 25 bloggers to single out and send three packages over the
Continue reading »Did you ever realize that actors in films are essentially short term employees? The model for big Hollywood films is that actors lend their personal brands to a film as much as their acting ability, and in return the studios leverage those personal brands to get people interested in seeing a film. It is a
Continue reading »As everyone talks about how the recession may change their business, one industry that will likely feel the effects severely is travel. More specifically, leisure travel as people put off that next vacation, or choose to stick close to home rather than heading to more exotic destinations. You might think there’s not much any one
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