The more technology gets baked into things that we once enjoyed in simpler formats ,the more people will choose to “Strategically Downgrade.” Many farmers, for example, have turned to new ways of hacking the software on their tractors themselves. Now there is a new tool, from the same hacker that famously hacked the iPhone when he
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For anyone who has ever aspired to play the guitar, taken a few lessons and then given up … Fender has a new solution to try and keep your passion for the guitar alive. In a perfectly strategic new move, the brand is launching an eLearning platform with videos to help people more easily learn
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On the surface, this announcement that KFC is partnering with Huawei to launch a new smart phone may seem like a random move. The phone will be branded in KFC signature red with an engraving of Colonel Sanders on the back to celebrate the brand’s 30 year anniversary in China, but that’s not really the
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Anyone who has ever boarded a long haul flight sitting in the economy cabin knows that moment of fleeting hope where you imagine reclining to a full bed position in several empty seats that just happened to be located right next to you. Now Etihad is helping some travelers try to make that dream closer
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Reading Sci-Fi is the most beautiful way I know to imagine the consequences of the future instead of just hoping to see a picture of it. This interesting partnership between the XPRIZE and ANA Airlines asks 20 top writers to share their visions for the future and then opens up the dialogue to anyone to
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This story is about an event series called Popup Magazine put on by longtime media exec Chas Edwards. The event is an attempt to take the mid-length storytelling format from magazines and do them as live talks followed by enriching audience conversations. Judging by its early success, it’s a format that resonates among people hungry
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While the bold claims of changing retail from smart tile maker Pavegen may feel a bit overblown, this one small side street in London is taking an interesting approach to combining what is essentially an energy recycling idea (tiles which can convert the kinetic energy of footsteps into usable electricity) with new retail incentives like
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To combat the loneliness that often comes with aging and living alone, a UK based retirement home created a festival to allow senior citizens to connect with millennials by asking them to teach a “heritage skill.” The resulting “Grandfest” (as the two month event is being called) aims to celebrate the abilities of older people
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Sure it is easy to poke fun at those quirky hipsters and their strange dietary choices but SoFi Mortgages is one brand taking a totally different approach. They are offering a new mortgage which comes with a month’s worth of avocado toast home delivered (with a choice of regular or gluten-free bread. Why avocado toast? The simple
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As we head into a time when both America and Canada celebrate their national birthdays – this week’s newsletter takes an inside look at some of the most significant ways that Canada is celebrating it’s 150th anniversary as a country. In contrast to the “melting pot” of America which has often been criticized for how
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