Pop-Up Magazine Masters A New Live Storytelling Format

This story is about an event series called Popup Magazine put on by longtime media exec Chas Edwards. The event is an attempt to take the mid-length storytelling format from magazines and do them as live talks followed by enriching audience conversations. Judging by its early success, it’s a format that resonates among people hungry

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London’s “Smart Street” Aims To Reinvent R ...

While the bold claims of changing retail from smart tile maker Pavegen may feel a bit overblown, this one small side street in London is taking an interesting approach to combining what is essentially an energy recycling idea (tiles which can convert the kinetic energy of footsteps into usable electricity) with new retail incentives like

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“Grandmakers” Teach Crafts To Millennials Eager ...

To combat the loneliness that often comes with aging and living alone, a UK based retirement home created a festival to allow senior citizens to connect with millennials by asking them to teach a “heritage skill.” The resulting “Grandfest” (as the two month event is being called) aims to celebrate the abilities of older people

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New Mortgage For Millennials Offers Free Avocado Toast (Seri ...

Sure it is easy to poke fun at those quirky hipsters and their strange dietary choices but SoFi Mortgages is one brand taking a totally different approach. They are offering a new mortgage which comes with a month’s worth of avocado toast home delivered (with a choice of regular or gluten-free bread.  Why avocado toast? The simple

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Netflix Lets Kids Choose Their Own Adventure In New Episode

What if you could craft your own story in a television episode? Netflix is experimenting with letting kids do exactly that in a new episode of The Adventures of Puss in Boots by giving them half a dozen choices in the episode that each send the story in a different direction. It’s a bold experiment

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Etrade Sells Everything That Is Wrong With Capitalism

Some financial services firms will tell you to save for retirement and adopt better spending habits. Others, like eTrade, will promote the idea that getting on their platform and making a few quick investments can help you buy a yacht you don’t need and behave like an asshole. That’s the silly premise of this widely

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Instagram Launches Feature To Let Users Archive Embarrassing ...

This week Instagram quietly rolled out a feature to let users archive posts to hide them from the public. In a world where many users post things they later regret, this type of profile management is something that other social media platforms will likely consider to offer users an alternative to deleting their old posts.

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Yoplait Bravely Tells Moms To Give Kids Sugar Because It Tas ...

Trying to reverse its declining market share, Yoplait’s new campaign skips competing on health to focus on taste instead. The ad brings to life all the things moms are often criticized for – like breastfeeding in public or having kids later in life – and invites moms to “Do What Tastes Right” and forget about

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The Surprising Brand That Won Big At Cannes

The most famous portraits in history are all painted from the torso up. That was the interesting insight from Ogilvy that led to this campaign for shoe polish brand Kiwi which recently won big at the Cannes festival. By commissioning artists to draw the bottom half of famous paintings like the Mona Lisa – this

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The Swiss Town That Banned Travelers Posting Photos On Socia ...

How do you get attention for a sleepy little Swiss ski resort town that few people have ever heard of? Ban photos and promise to fine tourists for sharing them online. That’s the genius strategy behind this move from the town of Bergün, but the explanation of why is even better. “We don’t want to

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