I am traveling and living in Rio for the next two weeks and curating this newsletter for you from Brazil to share a combination of my favorite under appreciated stories of the week as well as a small second dose of Olympics marketing stories. Next week I’ll be traveling and taking a week off from
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To help you get ready for the games, this week’s insights will feature some of the most interesting, controversial and important marketing stories from the lead up to Rio 2016, as well as a link to a my own curated YouTube playlist of marketing from all kinds of brands from around the world. I hope it
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Legendary ad man David Ogilvy once said that “political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left.” I wonder what he would say about the frenzied circus shows of the Democratic and Republican political conventions that have been televised globally these past two weeks. My lead story this
Continue reading »The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I had two separate journalists contact me about for comment. Subscription commerce is back in the spotlight for this week, but the more interesting stories this week for me included an
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Based on the dominating news this past week about Pokemon Go, it was tempting to devote this entire newsletter to the subject – but that felt a bit lazy … so instead all five of my top stories on Pokemon Go are aggregated together into one and the rest of this week’s under appreciated stories
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Curating this article to find stories worth sharing with you every week has helped me hone my ability to read (and ignore) stories quickly. As each of us feels more bombarded with demands on our attention – the dangerous truth is that we spend less and less time appreciating the meaning of anything. That’s why this
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Fear dominated the headlines this week as “Brexit” cast a scary spotlight on everything from the future of globalization to the belief gap between the young and old. Thankfully, amidst all the doomsday predictions, there were also plenty of stories of hope – from Unilever’s moves to ban sexism in their advertising to the story
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This week has been all about soccer in my house thanks to the simultaneous scheduling of the Euro Cup and Copa America, so the first story in this week’s email is a wearable tech idea for soccer fans that offers more a more immersive experience. Other stories this week spotlight how AI is being trained
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There was plenty of big business news this week, from Disney’s long awaited opening of its signature theme park in Shanghai to Microsoft’s unexpected acquisition of LinkedIn. Chances are you have seen plenty of news about both – so true to the theme for this weekly email I won’t be spending much time on either.
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This week I was intrigued by a combination of fascinating new research and refreshingly honest exposés. The ANA published a controversial report on media rebates and I read insightful in depth articles about everything from how the NYT and WSJ best seller lists really work to the true difference between Uber and Lyft. Along with these
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