Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with other family members across the world. Over the last few weeks, I have come across several social networks aimed at helping families to communicate with one another. The solutions range
Continue reading »Monthly Archives: "May 2007"
NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets being allocated to online advertising, the distribution of this money is not equal. Even as thousands of new blogs and social networks are created, the vast majority of online ad
Continue reading »Getting the "inside story" is an appealing thing. Whether you are talking about business, or entertainment, or even gossip about people’s daily lives, knowing the inside story means you are part of an elite club. Inside stories are engaging, and they pass quickly from person to person (often, regardless of whether they are meant to
Continue reading »Starwood is continuing their emerging focus on creating iconic lifestyle brands out of the multiple hotel chains they own with a new website called "Find Renewal" that will officially launch and be announced this Tuesday. Marc Schiller, CEO of Electric Artists and fellow blogger pointed me to the new site, one of several efforts for
Continue reading »Randy’s blog from Boeing has long appeared in social media presentations as a wonderful example of how to do a corporate blog. I have talked about the example often and linked to it, and the way that Randy dealt with Airbus’ exaggerated claims of the A320 being "7 inches wider than the Boeing 737" was
Continue reading »There is a restaurant in the Washington DC area called Cassatts which is the only location in all of DC where you can get a flat white. For most people that might not mean much, but for anyone who has lived in Australia or New Zealand, the thought of starting a morning without your flat
Continue reading »I just got word yesterday that the presentation titled "The 25 Basic Styles of Blogging … And When to Use Each One" which I submitted for a contest on SlideShare.net was awarded an honourable mention prize by the judges of the event! No money or actual prizes involved, but the competition was nearly 500 other
Continue reading »Let’s make a guess that about 70% of people who have purchased a new car are happy about their purchase. One would hope that it’s higher … but for the purposes of making my point, let’s keep it a bit lower. People buy cars for a variety of reasons, from design appeal to safety to
Continue reading »In my years of working at marketing agencies (both advertising and PR), I have had the chance to do my fair share of interactive media planning. And though I’m the first to admit I have a lot to learn when it comes to traditional media planning (an area I find very interesting, but have a
Continue reading »If you are already a Movable Type or HTML expert, this post is not for you. But many fellow bloggers who are Typepad users (but not programming saavy) asked how I created my Social Media Bio and how they might do the same. For all of you that asked, here is how I hacked mine
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