During a session run by Tara Garnett from the Food Climate Research Network at the Corporate Climate Response Conference, she shared a wide range of interesting research that was likely difficult for most participants to absorb quickly enough (and extremely difficult to keep up with for blogging purposes!). Luckily, FCRN has a fantastic research archive
Continue reading »Monthly Archives: "May 2007"
Yesterday during an afternoon session at the Corporate Climate Response event, Jack Groh, Environmental Manager at the NFL Environmental gave an engaging presentation about the NFL’s environmental policy. He may seem like an odd choice to speak at an event like this, and the National Football League may seem like an even odder choice to
Continue reading »In case you hadn’t heard – Ask.com has a new advertising campaign through their new partnership with Crispin, Porter & Bogusky (CP+B) focused on making a hero out of the algorithm. The idea behind the marketing strategy is described on their blog: If you get great search results, you don’t care why or how you
Continue reading »I am live at the Corporate Climate Response event and during the first panel – the participants shared many interesting lessons from their experiences in spearheading climate response initiatives at their own organisations. A key challenge for each was getting the buy-in at higher levels in these initiatives and the ongoing difficulty in securing capital
Continue reading »Consider this a fair warning – this week I will often be blogging about client work as I contribute to the Climate Response Blog. As I head to London for that event, simultaneously our team has been spearheading a bold new initiative for the Department of Health and Human Services designed to engage bloggers in
Continue reading »Starting on Tuesday of this week, I will be in London attending the Corporate Climate Response event put on as part of the Green Power Conference series. The 360 Digital Influence team has signed on as the official blogging and video blogging partner for the event, and as part of our involvement I will be
Continue reading »Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie Fox. I am part of a group called the Social Media Collective which is a group of bloggers that write often about social media and it’s impact on business and
Continue reading »This morning, I was taking a flight to Detroit on Northwest and using their automated kiosk to check in. During checking in, the seat selection screen was filled with options and additional prices that you could pay in order to "upgrade" your seat from a middle seat to a window or exit row. Ok, I
Continue reading »Intel, a current Ogilvy PR client, has just launched a new Chinese language blog focused on technology and is generating some great conversation through comments already. Unfortunately, automated translation software cannot provide a coherent picture of the content yet – so you might be out of luck with getting much from the content of the
Continue reading »The Target retail store near our house opens at 9am, while most every other store in the area opens at 10. Is that one hour really a big deal? Perhaps not for most people – but for my wife who drops off my son at school every morning at 9 and needs to pick him
Continue reading »
