Standing out for your online news offering is rapidly becoming almost impossible for publishers. After all, as we each get smarter about using RSS feeds to only get the content we want, the old "news portal" sites of several years ago are becoming less and less important. Add to that the rise of "social news"
Continue reading »Monthly Archives: "June 2007"
Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with Yahoo! Food. Not surprisingly, the site is going to be supported by a large online ad buy across Yahoo and we are doing lots of related PR activities with the
Continue reading »When it comes to social media tools, most are not gender specific. That’s a good thing, as it means they can be uniformly useful for everyone, but it’s a sign of evolution when more specifically targeted sites start to appear. It happened with websites and now the same seems to be happening with several new
Continue reading »I don’t wear ties. It’s not so much a rule as it is a preferred statement – learned over being in the interactive industry for more than ten years. Instead, I often wear button down shirts, which leads me to the most serious of all wardrobe questions that men around the world deal with on
Continue reading »You may think there isn’t much you can learn from a super model – but you’d be wrong. The job of a model is to look good. We all know that part of this look can be due to creative photoshop artistry and “post-production” – as exposé style videos such as Dove’s Evolution powerfully illustrated. What
Continue reading »Last night I saw a drum solo as part of the A.R. Rahman concert here in DC. For those who don’t know, A.R. Rahman is as close as any modern day man can get to being a god in India. He is the music composer (and sometimes voice) behind many of the most popular Bollywood
Continue reading »Good advertising is based on insights … a singular idea or truth that gets to the heart of a product or brand. The trouble with insight, though, is that it comes in two forms. There is insight that can help you to create a great communications message – and there is insight that can help
Continue reading »One of the most challenging aspects of blogging that hold many companies and individuals back from jumping into starting their own blog is the ongoing commitment that blogs often require. Creating a blog and posting frequently for a month – and then letting it slowly die is sadly common for corporate blogging initiatives. Clearly starting
Continue reading »Who doesn’t love a good graduation speech? Usually they are full of great advice, wonderful hope and optimism, and more than one caution about expecting things to come too easily or focusing too much on money. One day, perhaps I will be important and old enough to give one of those speeches and offer some
Continue reading »This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there was a good reason for waiting. Today I have two announcements – one relatively small and one relatively big. The first small one, is that I have rebranded this blog
Continue reading »
