Booking travel for this past weekend, I was reminded of the brilliance of the business model that Priceline pioneered for travel booking. In an industry where prices were known to fluctuate and most transactions followed a simple search -> buy -> sell model, they let the buyers set their price and allowed the sellers to
Continue reading »Monthly Archives: "February 2008"
This is not about how to throw a great party. That would definitely be a worthwhile topic as well, but the point of this post is to share some lessons on creating a great event focused on learning. Whether it is a conference, seminar, session or just about any other type of business event focused
Continue reading »Are you familiar with the concept of a zero sum game? It is a very simple, usually economic, principle which says that one person’s gain results in another’s loss. For example, if a consumer has a budget of $500 to spend on Xmas presents (and sticks to their budget), then buying a $200 ipod means
Continue reading »Blogs are all about ego. Anyone who disagrees is just kidding themselves. Of course, ego is a word that comes with all sorts of connotations. Many people assume it is bad. To a degree, marketing has always been about ego, because it is a necessary element of each of your personalities. However, here is the
Continue reading »I am a big fan and user of del.icio.us. In fact, I am planning to do the entire index for my book in del.icio.us – sort of a visual version of that thing in the back of every book to help you find who is mentioned in it. When it comes to seeking information, del.icio.us
Continue reading »Marketers love big events. Whether it’s a big game like the Super Bowl, or a holiday specifically fabricated for marketing reasons, like Valentine’s Day, these themes offer a marketing opportunity hard to resist. Usually, this means that most events are very crowded when it comes to marketing messages. As a result, it’s tough to stand
Continue reading »Last Thursday, I spent the day at my first event of 2008 called the Social Networking Conference (SNC) in Miami to present a session called "Secrets of Creating Talkability." The event kicks of a string of speaking appearances I will be making over the next few months as I start to get ready for my
Continue reading »Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super Bowl ads through Twitter (sending them to the @superbowlads user account). The aptly named "Twitterbowl" consisted of lots of folks live rating ads and sharing some feedback about the ads
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