Tired of 2009 predictions yet? I’ve had no less than a dozen requests to contribute to compilations of predictions for the next year and have participated in a few. So, clearly I’m part of the problem if you’re up to your ears in predictions from bloggers about what the next year will hold. Sometimes in
Continue reading »Monthly Archives: "December 2008"
I have had the good fortune to stay at the Taj Hotel in Mumbai twice in my life and both visits were amazing experiences. As you may recall, the Taj was involved in the recent terrorist attacks and had closed for a period of time. Well, the Taj is reopening tomorrow and using outbound email
Continue reading »Yesterday I wrote a post about the "5 Stages Of Twitter Acceptance." Part joke, part insight – I was trying to focus on the evolving way that people are uncovering their own personal usefulness out of the site. Several hundred retweets later the post seems still to be travelling around the web and I hit
Continue reading »Anyone who works with fast moving technology knows that there is always a new shiny tool that gets all the attention. It tends to change every few months and anytime you start to use a new tool, you do secretly wonder if it will be around all that long. By any measure, Twitter has passed
Continue reading »It started with a simple email from Peter. An invitation to contribute some thoughts to a collaborative blog post talking about the future. It’s a good topic on this 15th day of the last month of the year, a mere two weeks until we welcome 2009. Which may explain why when Peter Kim from Forrester
Continue reading »Consider this piece of data that leads a new Forrester Research report (free registration required in order to download report): only one in six consumers (just 16%) trust company blogs. For believers in the power of social media, this just doesn’t seem right. After all, using a blog to put a more human face on
Continue reading »Brainstorms are fun. Usually they involve getting a group of people into a room together, using some kind of white board or collaborative location to take notes and inviting participants to shout out their best ideas. Unfortunately, sometimes you’re faced with a creative challenge and can’t pull together a team of people to help you
Continue reading »Costco CEO and cofounder Jim Sinegal is not your ordinary CEO, unfortunately for all of us. Even though his company is America’s fourth largest retailer, you seldom hear much about Costco in comparison to all the press that Walmart or Target seem to get. Yet Sinegal has quietly been leading Costco to continual profit, same
Continue reading »Every good marketing plan I have ever seen has the same piece of critical information to answer the biggest question of all: who is our target market? This is not about creating useless age demographics to segment an audience by what you think you can measure. It is about painting an idea of who the
Continue reading »I’ve been a fan of the iconic Flip camera for some time now. In my own experience, the device has single handedly unlocked the immediate power of creating video for me because it has made it a simple process. It has always been a great product. But now there are other products that offer similar
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