This may come as a surprise, but your competition is not based on who sells the same thing you do. In fact, often it's not even about your product or your service. The simplest way that most businesses define who they are competing against is other companies in the same category as you. If you
Continue reading »Monthly Archives: "August 2009"
During the brief fleeting time when The Apprentice used to be great, it was about business. Reality television, at its core, is typically about showcasing some type of conflict. Most often that conflict comes from relationships and unrealistic portrayals of “real people” acting badly, hornily or greedily. So when I first watched Shark Tank –
Continue reading »Earlier this month, the IFC channel launched a new three part mini-series called Bollywood Hero that featured the story of an American actor (Chris Kattan) who decides to leave Hollywood for Bollywood to become a leading man. The show aired in early August and has been replaying on the channel since then. I found it
Continue reading »I remember a cold morning in January, piling onto the Metro and heading with hundreds of thousands of other excited and frozen people to stand outside and watch the inauguration of Barack Obama. As you would expect, emerging in DC there were tons of vendors selling every kind of souvenir imaginable. Bobble head dolls, tshirts,
Continue reading »Twanker – An egocentric individual, celebrity or organization who uses Twitter only for one-way broadcasting about their own greatness. Twidiot – An individual or organization that uses Twitter only to talk about insignificant things no one cares about, like what they had for breakfast or their latest press release. One of the funniest things about
Continue reading »Everyone wants you to be social. If you're a marketer, you have heard about a million times in recent weeks, months and years about the power and necessity of social media. Get a blog, get on Twitter, create a fan page … every piece of advice seems to point towards being more social, more open
Continue reading »One of the biggest social crime issues in the UK over the past several years has been the disturbing rise of knife crimes. Now a common enough ocurrence to warrant a section in one the major newspapers of the UK online, the stories of victims of knife crime are sad and disturbing, as story after
Continue reading »Have you ever used a coupon at a grocery store or submitted a rebate for a product? If so, you've been part of what is one of the more brilliantly conceived direct promotion methods in the marketing world. Coupons (and rebates, another form of couponing) are a big deal. The obvious reason they matter is
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