NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As the world turn its attention to the Games in London today, I'll have to indulge my Olympic passion from afar this time around. I've been a lover of the Olympics
Continue reading »Monthly Archives: "July 2012"
Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the US by the trade association Shop.org. I shared some trends built upon consumer behaviour and incorporating some startups that are getting a lot of attention right now. I don't share
Continue reading »July 18th isn't really a holiday all over the world, but perhaps it should be. It is the birthday of Nelson Mandela, and our team out of London is supporting an initiative to help this iconic South African leader get the recognition he deserves. So today, you can join people like Desmond Tutu, Eddie Izzard,
Continue reading »My current razor has three blades, but I am sadly certain that at some point pretty soon that will seem laughably low. The razor blade wars have been around for years – but each year the battles continue with new "innovations." The Gillette Fusion Power razor, for example, now features an "onboard microchip" to help
Continue reading »Curiosity isn't just for cats or cartoon monkeys. In fact, it may be one of the most powerful marketing forces that exists in the world today (and one I even wrote a guide for using several years ago). Thanks to a combination of our natural human urges and what constitutes a "breaking story" in today's
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