Last summer comedian and actress Mindy Kaling did a series of ads for McDonald’s with a curious omission – she never mentioned the brand. Instead, they would use phrases like “the place where Coke tastes so good” to allude to the brand. It was an interesting strategy and turned a few eyebrows. This week, Heineken launched an entire
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What You Can Learn About Storytelling From The Movie “ ...
How many times would you watch a movie? When it comes to the hot new thriller Searching from first-time director Aneesh Chaganty, you will need more than a few because of the number of easter eggs and elaborate side storylineshidden in the movie. The film is about a frantic Dad, played by John Cho, searching social media for
Continue reading »How To Tell If You’re An Asshole (And Why It’s S ...
Last week a small army of cruise ship passengers disrupted a funeral in the tiny Norwegian city of Honningsvåg and took pictures of the mourners. According to The Guardian, Barcelona is crowded with careless tourists who overrun destinations and fail to respect the culture. A political story of a Supreme Court nominee seeming to ignore a handshake and walk away this
Continue reading »Why The Brazilian National Museum Fire Matters
The story of the devastating fire this week at the National Museum of Brazil made me unexplainably sad. Yet on three different trips to Brazil, I never went there. So why am I so upset about it? Experts estimate nearly 20 million artifacts may have been lost. Even though many museums have ways to protect their
Continue reading »Can Kellogg’s Reinvent Froot Loops As A Lifestyle Bran ...
I remember last year I was walking past some trendy retail stores in NY and I saw a few handbags with the Pan Am logo. Apparently there is a whole historical foundation and store featuring all kinds of retro products like t-shirts and travel kits. The airline may have died but the brand is alive. I
Continue reading »How Digital Teachers Can Make Education Better
Earlier this month my family and I made a memorable journey to a fishing village in Cambodia. While there we were lucky to spend some time at a local school with a group of sixth grade children who had taken a rowboat to get to class. Unfortunately, their teacher was missing that day – because
Continue reading »The Loneliness Industry and the World’s Saddest Produc ...
About a year and a half ago, a Japanese company called Gatebox released a depressing preview video of a new AI powered “Holographic Wife” that would offer lonely young Japanese salarymen companionship at home. The character is based on anime and stand about 8 inches tall inside a glass box. This week the company finally released their actual
Continue reading »Why Facebook Rating Your Trustworthiness Is Good News
The Washington Post story this week revealing the “previously unreported ratings system” used by Facebook to rate the trustworthiness of users on a scale of zero to 1 has all the usual components of an outrage-worthy announcement. How dare Facebook think they can rate all of us? What if they abuse this system or someone hacks it?
Continue reading »Why More Millennials Are Uncovering Their Tattoos At Work
For the past several years the debate about tattoos at work has gone back and forth between those who think a tattoo is taboo in the office and those who feel it is a modern expression of individuality and may even help connect with certain people. The view of this article is that more millennials are uncovering their
Continue reading »New Study Finds Robots Can Emotionally Manipulate Humans Eas ...
A team of German researchers from the University of Duisburg-Essen in Germany studied how humans interact with robots. In a paper published in PLOS ONE – they offered the finding that people who were asked to turn a robot off were more likely to leave it on if the robot pleaded with them to “live.” The conclusion
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