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One of the most popular trends from this year’s edition of Non-Obvious was a trend I called RetroTrust – the idea that we trust in brands and experiences from our past. Since I wrote the chapter, I am discovering new examples of the trend in real life all the time. Last week I told the
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One of the most consistent signs of our shifting future is how quickly new jobs and industries are emerging. Even as some fear technology making certain jobs obsolete, there are sci-fi sounding sectors like asteroid mining that are actually becoming reality. What I find more interesting, though, are the jobs which will be created as
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Samsung’s Quiet Innovation That Everyone Ignored This week Samsung launched the world’s first folding phone. They also defied Apple and Google by keeping the 3.5mm headphone jack. This seemingly insignificant choice might be the cleverest part of the entire launch. Sometimes the most “innovative” thing you can do is deciding what NOT to change. Scientists Find
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Everyone wants to be an online influencer, because it seems to pay well, but who is really benefiting? This article from the USA Today actually takes the unusual step of trying to reverse engineer a “rate” for influence and ended up with an estimate of “up to $100 for every 10,000 followers per sponsored post.” The amount
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Why Jose Cuervo Wins With Its All-You-Can-Drink Tequila Train The temptation to create a “Strategic Spectacle” is popular for brands desperately chasing experiential marketing. Usually it leads to short term thinking and limited results. Not for Jose Cuervo, though, as their popular unlimited tequila train has been running for over 7 years. That is what commitment to an idea looks
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“You can have commerce or you can have culture,” Sean Williams says. He’s talking about sneakers but he might as well be talking about anything, anywhere. “You can’t have both. You’ve gotta pick one.” That’s probably the most impactful quote in this engaging Deadspin article from writer Casey Taylor that laments the slow dilution of sneaker culture.
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The Hotel That Forces You To Take A Digital Detox In Sweden, one hotel has created a stunt designed to encourage you to stay off of Wifi during your stay … by only charging you when you use devices in the room. If you can exhibit self control for the evening in the “Check Out
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The best part of the Super Bowl experience is always the advertising. That was particularly true this year thanks to another joyless victory by the Patriots in quantifiably the most boring Super Bowl ever. As a lover of marketing strategy, the big game always offers a chance to dissect the best and worst of how
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Millennials Glorify #Hustle,Take Unhealthy Workaholism Mainstream As we live through the rise of “#hustle culture,” this article provides a much needed reminder that we need to stop celebrating workaholism among Millennials and instead describe the workplaces which foster this culture for what they are: toxic and inhumane. Japan Hacks 200 Million Devices In Pre-Olympic CyberSecurity Test To prepare
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Last week one of the inescapable stories in the United States was a controversial video showing a group of Catholic students appearing to clash with Native Americans. They were widely condemned and the video was endlessly dissected in opinion stories shared online and one of the students even went on television to defend himself. Over the course of
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