It was a big night in America last night as the Chicago Cubs finally won the World Series, but the lead article this week is about a topic I have intentionally stayed away from both because of the topic of this newsletter and the difficulty with finding any real coverage worth reading. Today I’m going
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Google’s Touchscreen Whiteboard, Sweden’s Brilli ...
I took a tour through many different industries and sites this week to bring you my selections for the most underappreciated stories of the week today. To be honest, I had a bit more freedom with these as I’m happy to share I submitted the final manuscript for my 2017 Trend Report last week and
Continue reading »Lessons From Japan’s Richest Man, Chilean Startup Cult ...
It was an international sort of week these past few days as the stories which most captured my attention came from far outside the US. From the fascinating leadership lessons of Uniqlo’s Japanese CEO, to a very cool pavilion in Korea that celebrates the historic birthplace of print (which didn’t make my list of stories
Continue reading »Yoga Backlash, IMAX Announces VR Centers & How To Get V ...
The past week featured no escape from the 24/7 US election commentary and it’s clearly going to get worse over the next several weeks, but the weekly ritual of curating stories for this email gave me a much-needed escape from all that hype, and yielded some great stories about a powerful new documentary about educating
Continue reading »The Future Of Storytelling, Emirates Brilliant Strategy and ...
Greeting from New York and the Future of Storytelling Conference! This week I’m at one of my favorite events of the year learning about the future of VR, interpretative dance and lots more at this wonderful gathering of creative people and innovators. If you happen to be in NY this week, check out their upcoming
Continue reading »Hermès Branded Film, Firefox’s Secret Browser & ...
Inspired by the Presidential Debate, the first story in this week’s newsletter features an amazingly smart “Rock The Vote” campaign from Doritos that could have wide ranging consequences. Also this week I feature an amazing branded film about silk from Hermes, how you can test Firefox’s most innovative new plans for creating the browser of the
Continue reading »How Netflix Predicts Watching Habits, Awful Magazine Covers ...
This week the Internet went crazy talking about how Brangelina split. Despite how important that “news” might be – it’s clearly not the kind of “non-obvious” story I have to share today. Instead, this week’s underappreciated marketing stories feature YouTube’s desperate plan to fix their longtime problem with comments, a glimpse into what Netflix might do
Continue reading »Strange Korean Video Trends, How Fabergé Sells Luxury and I ...
I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me down some interesting paths as I curate this weekly email for you. You’ll see some of those emerge this week, in stories that take you inside the strange Korean social
Continue reading »Apple’s Slow Decline, Cancer Innovations and Immersive ...
As news coverage this week approached frenzied levels in an attempt to report on insignificance in the form of “news” from the US presidential election and Apple’s press event – there were many other stories that were easy to overlook. My choices for the most non-obvious stories this week range from two different stories about
Continue reading »B2B Screenwriters, Instagram Travel Guides And The Most Anno ...
Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is nothing new, but the depth and importance of these forays into content are clearly getting bigger and bolder. In other news, the “Millennial Whoop” was sadly unavoidable as a consequence
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