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Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog! Click here to subscribe >> Innovation challenges the way things have always been done –
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Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog! Click here to subscribe >> For the past week, you’ve likely heard all about SXSW
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Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog! Click here to subscribe >> This week’s issue of Non-Obvious Insights curates some widespread topics
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Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog! Click here to subscribe >> This week’s edition of curated underappreciated marketing stories features some
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This past week included the biggest event in mobile tech in Barcelona, the continuing #OscarsSoWhite drama about lack of diversity at the Academy Awards and our long awaited permission from Facebook to have emotions other than “Like” to describe how we feel. Going beyond the obvious is the focus every week in this newsletter, so rather than rehash the biggest
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As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there was also the story of Adidas quietly launching a bold bet on the subscription economy and the culmination of one of the most innovative movie marketing strategies in recent memory.
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This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here) and there were big announcements on everything from Diet Coke’s bold reimagining of bottle design, to Amazon’s retail ambitions that are shaking up an entire industry. In this weeks issue
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I’m supposed to listen to people. As a marketer, I have read thousands of pages of consumer studies and surveys. I have spent time on stage in front of thousands more trying to share insights they want to hear. Super Bowl Sunday, however, is the one day of the year when I stop listening to people
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“Roads? Where we’re going we don’t need roads.” Who doesn’t remember that bold prediction and iconic line from Doc Brown in the 80s classic film trilogy Back To The Future? Today approximately half of us are disappointed that we don’t yet have flying cars, while the other half is thrilled that someone actually decided to
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There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the winner of Eurovision’s popular song contest was a 26 year old drag queen with a beard named Conchita Wurst. Earlier this year, Sweden officially became the first country to add
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