First Time Here? Take A Quick Tour …
Do you know a selfish brand? Most of us do. We encounter them constantly – trying to promote their latest and greatest product. Their ads seek to interrupt us and every interaction is clearly only focused on either closing a deal or collecting our information for their database. They think in terms of short term
Continue reading »
I rely on books. As an author of five books, I believe in the power of them and as a trend curator and University Professor I consume many of them. I buy several new non-fiction books a week and often invest my time and attention in reading them and learning from them. What I don’t
Continue reading »
About two years ago, there was a single word that could strike fear into the heart of any retail brand executive – “showrooming.” The term popularized the increasingly common shopping behaviour from consumers of going into a physical store to try out and test a product before going online (often to an ecommerce only retailer
Continue reading »
Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it
Continue reading »
Robert Townsend is one of the most underappreciated leaders in history. He is not a household business name like Steve Jobs or Jack Welch. He didn’t lead an organization into making products to change the world. In fact, many of the employees that now work at the company he once led have probably never even
Continue reading »
Imagine you are on your way to JFK airport in New York to take a short flight from NY to Chicago. Once you make it through security, you walk to the end and encounter a sign inviting you to take something called a “JFK Jitney” to your gate. At the bottom of the escalator, you discover that this
Continue reading »
Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans geared for small and medium-sized businesses. It is an understandably hot (and profitable) market for any technology services provider – with one recent survey noting that “new technology” was the number
Continue reading »
I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should. It’s bold, innovative, and takes a stand. McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that?
Continue reading »
On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero. The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only
Continue reading »
I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my own business. I just turned forty years old. Those alone are plenty of cause to get you thinking about things on a different time scale. When you add to that
Continue reading »
