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Blindness is a predictable side effect of being a fan boy. For years Apple has relied and benefited from this sort of blindness to propel drone like fan boys toward obsession at every new product Apple launched. The theatrical nature of the announcements delivered by Steve Jobs would drive fan boys into a frenzy that
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Not everyone will ask the question they are really thinking. That’s one of the sad facts that you realize when you speak on stage at enough events. No matter how many invitations you issue, or how approachable you try to be, there are always going to be people who leave your session with a burning
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If there’s an argument against using a small advertising agency, I’ve probably used it. After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now,
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When you speak at enough events, you get used to having a certain amount of control on stage. Then there are those times when you get the control taken away from you. This week’s featured talk is one of those times, and the first in my life that I tried a very different style of
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I hate trend predictions. Almost every one I typically read about marketing or business or social media frustrates me. Mainly this frustration comes from the obviousness of their content. As meaningless headlines declare the arrival of such commonly discussed technologies as mobile phones or wearable technology – anyone in business trying to actually plan for the
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I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along the way, I’m clearly on the “official” list of potential book reviewers. Unfortunately after reading dozens of these hastily published books over the years, I find it hard to recall
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You could say I’m a lover of history. Not the boring “memorize which King came after which King” kind of history. No, instead I love the stories that history gives us of characters that we may already know, or objects we may interact with … but seldom think about in terms of their origins. This talk
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Marketers love to celebrate forgettable things. Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is fun. Yet it is easy to underappreciate the brands who take a long term view. The brands that choose to skip the quest for momentary results can be forgotten in
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Some great ideas don’t work because of bad strategy. Others fail because of bad timing. And some fail because of both. This talk is about an idea like that. In the second installment of my Tuesday Talks, I wanted to share a story from a presentation from about a year ago that I delivered at
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I don’t mind being recorded. Unlike other speakers who deliver the same canned talk over 70 times a year, I speak at half as many events annually. While doing an average of 3 events a month might still seem like a lot … it is fairly selective compared to many other speakers. Yet despite limiting
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