If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months presented as big insights for the coming year. There are only a few problems with these so called
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Everything You Need To Know (But Forgot) About Email Marketi ...
The most famous crystal bowl in the world takes five years to make. Glass cutters in the five year apprentice program at the renowned Waterford Crystal factory in Ireland learn how to make many different types of cuts for everything from sculptures to wine glasses. At the end of their training, the final step to
Continue reading »Best And Worst Of Super Bowl Marketing Strategy 2014
The Super Bowl just ended and right now media outlets are asking people to vote on their favorites. Choosing the “best” ads based on entertainment value is a fun thing anyone can do – but for several years now, I’ve been studying and writing about Super Bowl ads from the lens of marketing strategy. (See
Continue reading »What Walgreen’s Gets Right (And Wrong) About New Year& ...
This is the week to start saving money. Or losing weight. Or spending more time with family. In other words, it is the week for starting on a new year’s resolution. But there is a force outside your control that may help you either keep that resolution or break it … and that force is
Continue reading »Carehacking And 14 Other Predictions For The Future Of Healt ...
Empowerment. Technology. Innovation. ePatients. These are just some of the buzzwords being frequently used in global discussions about healthcare. Every day there are new media reports about the failures and successes of those leading and shaping healthcare industry. Meanwhile, people battling illness are having deeply personal and unique experiences — far removed from the public
Continue reading »4 Lessons From The Year’s Best Marketing Campaign
Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising industry—from the Cannes International Festival of Creativity to the Clios. The number-one award recipient this year wasn’t a tear-jerking celebrity sports ad or a preview of a hot new holiday
Continue reading »Remembering Nelson Mandela
I didn’t expect to be this sad over the death of a man I never met. A few years ago when I traveled to South Africa, I first realized the awesome power that Mandela held over his country and wrote about it in a post about the challenges of “leaderless revolutions” and why the world
Continue reading »16 Ways To Make Social Media More Effective
If I said I never used anything I learned in algebra class, I’d be lying. In my career as a marketer and communicator, I’ve never had much use for sophisticated math. But I have had plenty of use for the life lesson that algebra offered – of being forced to do something uninteresting simply because
Continue reading »The HSBC Story: How To Squander Great Advertising And Lose A ...
In case you hadn’t noticed, your bank wants to upsell you more services – and sometimes that’s not a bad thing. Unless your bank happens to be HSBC. There is a well known model in the financial industry for customer evolution that is based on lifetime customer value. If you deliver a great service and
Continue reading »How To Be Kinder To Retail Workers This Holiday Season
I could tell you that it’s a misconception that marketers spend a lot of time trying to figure out how to sell more stuff to more people every holiday season. Of course, I’d be lying. Every holiday season, brands scramble to find new ways for people to excitedly part with their money is in full
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