There is an under appreciated difference between a story and an idea. A story is captivating and memorable. It entertains and often stays with you for longer than you thought it would. An idea, in contrast, is a spark. It happens in a moment and then it’s gone. And if you missed it or if
Continue reading »
First Time Here? Take A Quick Tour …
MORE POSTS
The 300 Year Old Female Entrepreneur Story You’ve Neve ...
“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand you probably forgot you have in your kitchen right now. Kikkoman is the #1 best selling soy sauce brand worldwide, in a category filled with syrupy competitors that can rarely
Continue reading »Smoothies, Whiskey And The Art of Secondary Marketing
Sometimes you can’t fix a bad website. It probably took me about five years of leading digital campaigns for brands in a variety of industries before I finally accepted that sad fact. The problem is, when you know what to fix it is easy to think that no one will object to you doing it.
Continue reading »Finding The Cure For Social Media Jealousy: How To Limit You ...
There is a wonderful feature on the new Amazon Kindle to help keep children from becoming too dormant. The feature, called Kindle FreeTime, lets parents measure and limit “screen time.” Given the amount of time many of us spend on social media, the feature does inspire an interesting thought … What if someone offered the
Continue reading »Rainbow Loom vs. Silly Bandz – Why One Marketing Fad O ...
The carpet in my living room this weekend was covered with hundreds of tiny rubber bands. The bands are part of an addictive new toy kit called Rainbow Looms that let kids create their own woven bracelets out of these small rubber bands. Invented by a Chinese immigrant dad of two teenage daughters, the product
Continue reading »How To Be Inspired
I used to think I was easily inspired. For the past several years, the explanation for this fact usually came down to my devotion to reading. There was a time when I would specifically plan out an hour in my schedule dedicated to reading. Often it came during my morning train commute to work. I
Continue reading »How I Launched A Startup, Failed, Moved To Australia, Got Fi ...
Someone asked me tonight what my “story” was – and I always wish for a better answer to that question. After all, I spend a good part of my life telling stories and helping companies to tell them as well. Tomorrow I will be spending an entire day at an event called the Future of
Continue reading »BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Chan ...
Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an odd project for me to launch – being a marketing guy. This is the unexpected story of why and how I did it (along with my co-author Fard Johnmar), and
Continue reading »How LinkedIn, YouTube & Others Could Finally Cure Stupi ...
The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of
Continue reading »Marketing Advice From 15 Big Brands (And How To Write An eBo ...
There is a trick that only a handful of the most entrepreneurial wedding videographers know. Thanks to advances in the speed of video editing technology, the process of editing has gotten much faster. In response, a select group of talented videographers now promise that they will shoot your wedding, and edit a video version of
Continue reading »
