It was quite a scene last night. On Monday Night Football, on the final play of a game between the Green Bay Packers and the Seattle Seahawks, a ball was simultaneously caught by two guys. As they struggled for it in the end zone, the Green Bay player appeared to have it – which would
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SBF: What’s Behind Your Curtain?
Several weeks ago I saw a television special about television (no, that wasn’t a typo!). It was one of those programs where they look at old shows and interview the actors about what their lives are like now. When they came to Garry Shandling, the former star of the self-created Larry Sanders Show – this
Continue reading »The 8 Year Website Redesign
If there is one fact I have seen over and over from just about anyone who runs a website … it is that we all are constantly dreaming about redesigning our sites. Almost from the day we launch, we can’t help thinking about all the things we would like to add to our sites and
Continue reading »How To Launch A Successful Product: Lessons From the New Kin ...
I have been a fan of the Amazon Kindle device for some time now … and I ordered the new 7 inch Kindle Fire the day it was announced. This weekend I had the chance to try it out, and have been fairly happy. What I didn't expect, though, was to take away quite so
Continue reading »The Surprisingly Simple Secret of Social Advertising
There is a military technique described by the acronym LTD which you should know about. It stands for Laser Targeting Designators and it is basically a laser light source which is used to designate a target. In other words, by "lasing targets" – you put a marker on something so that when you shoot at
Continue reading »Why Usability & Usefulness Are Cool Again
Not a lot of people know this, but 2002 I did my Masters Thesis on the topic of web usability. It was the "appfication trend" of its day … a topic that every business was talking about and spending more and more money to get right. Jakob Nielsen was a household name in web development
Continue reading »The Sexiness of Statistical Insignificance
People love numbers. We respect #1 best sellers. We believe in a product if four out of five dentists like it. And every week there is new Presidential election polling in the US to give the media real time numbers to spend hours "reacting" to in live talk shows. In today's world, numbers are used
Continue reading »Airline Asks For Gas Money, Misses Golden Marketing Opportun ...
Business is unpredictable, but its amazing how much time is spent in corporate marketing and PR teams trying to anticipate and avoid any sort of unplanned events. So yesterday when an Air France flight had to divert from landing in Beirut to an unplanned landing in the Syrian capital of Damascus. Unfortunately for them, payments
Continue reading »Go Daddy Teaches Brands How To Grow Up?
Love them or hate them, there is no denying Go Daddy's sex-based TV commercials designed to create a splash and introduce their brand to the world have been remarkably successful. Every year they have made a tradition out of having ads prepared that are "too hot" for the SuperBowl and get partially banned from airing.
Continue reading »Olympics Newsflash: Social Media Isn’t The Problem, YO ...
It is just Day 5 of the "Social Olympics" and already social media has taken center stage in good and bad ways. For anyone who hasn't been as Olympics-crazy as me, over the past few days we have seen athletes thrown out of the Games for racist comments made on Twitter, Olympic level whining about
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