There are some things in business that no one really teaches you. It is the "instinctive" part of being a professional, and it mostly refers to little things. A powerful reminder of how important those little things are comes from the founder of the brand I work for, David Ogilvy, who said: "I always use
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A Promising Future For Branded Entertainment
If there is one sign of hope for the marketing industry as a whole, it is that no one really wants boring, one-way, shout-oriented interruptive marketing to survive. Social media is a natural ally in this fight, given its focus on fostering conversations and creating content, but what about the role of marketing as entertainment?
Continue reading »The Influential Marketing Book List – April 2011
Who has time to read books? We all should, but it’s tough to know what is worth reading. As a fellow author, I have a unique point of view on what I look for in great books. On the first Sunday of every month, the Influential Marketing Book List will spotlight and review several new
Continue reading »South Africa & The Age Of The Leaderless Revolution
I used to sit in the front seat of a taxi. When I lived in Sydney, it was a cultural rite of passage … a learned behaviour that revealed an acquired understanding about the Australian culture. As I headed towards the southern hemisphere earlier this week and landed in South Africa, the impulse struck me
Continue reading »The 5 Models Of Content Curation
Curation has always been an underrated form of creation. The Getty Center in Los Angeles is one of the most frequently visited museums in America – and started as a private art collection from one man (J. Paul Getty) who had a passion for art. Aside from a few well known examples like this one,
Continue reading »CBS Wants To Kill Demographics, Marketers Should Help
"There is no link, none, between the age of the specified demographic delivery of the campaign and the sales generated by that campaign." You would expect a conclusion like that to come at a consumer rights type of event. Perhaps even at a social media event with marketers who are fighting the status quo and
Continue reading »5 Branding Secrets You Can Learn From Google
If you asked any designer, they would probably list Google's logo among the ugliest of any brand. In a world where it is en vogue to change logos and corporate positioning each time a new CMO starts his or her tenure – Google has not only held on to their ugly logo, but also made
Continue reading »How ABC Killed Their Fan Base (And What All TV Networks Shou ...
In Dilbert, Mordac is the character who is described as the "preventer of information services." He is a caricature of the unhelpful IT support tech who seemingly goes out of his way to create inefficiency and discontent in the workplace. Unfortunately for all of us, he also seems to be the role model upon which
Continue reading »What You Should Know About Google For NonProfits
This afternoon in front of a packed room of nearly 200 nonprofit communicators in Washington DC, Google announced their most innovative and ambitious set of tools to help nonprofit organizations to succeed yet. Promising to offer $10,000 in free keyword advertising credits, branded channels and other extended premium features, the announcement of the Google for
Continue reading »Overtweeting: Are We Becoming Socially Antisocial?
There was a time when there were only two types of thoughts: those that you shared and those that you kept to yourself. Call it discretion, or social etiquette … but learning to interact in any culture mostly meant learning the unwritten rules about how much to share and how much to keep to yourself.
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