On Monday morning at 9:30am, there are 27 other panels or discussions scheduled for the exact same time slot as mine at the SXSW Interactive show this weekend. This is not unique to that time either. Over the three days that the Interactive festival will be held, there will be hundreds of panels and discussions
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Interview: 10 Insights On Enchantment With Guy Kawasaki
1. What is the big idea of Enchantment and how did you land on that word as the title? The big idea is that if you want to change the world, you need to enchant people. Inronically, the more innovative your product, service, or idea, the more you need to enchant people. As for the
Continue reading »Characters Worth Celebrating
For a little less than a year, I have been contributing technology articles to an interesting blog launched by the USA Network (a cable television network) to celebrate people and organizations who are having a positive impact on American culture. Along with fellow writers who focus on all kinds of topics from food to music
Continue reading »The Influential Marketing Book List – March 2011
Who has time to read books? We all should, but it's tough to know what is worth reading. As an Author myself, I have a unique point of view on what I look for in great books. On the first Sunday of every month, the Influential Marketing Book List will spotlight and review several new
Continue reading »How To Fire Your Worst Customer
As a marketing writer, most of the topics I choose to cover are focused on building your business. Ways to promote, sell, motivate or acquire customers are all important and deserve the biggest share of the conversation when it comes to marketing your business. One thing most business owners don't consider, however, is whether their
Continue reading »6 Marketing Lessons From A Hollywood Movie Producer
The morning after the Academy Awards celebrated everything about movies, the one underappreciated ingredient that every winning film had was a champion that helped that film to get made. Usually that person is the producer, who could easily be described as as a cheerleader with vision. The producer is the one who needs to believe
Continue reading »How Levi's Rear View Girls Video Went Sneakily Viral
About two weeks ago, Levi's creative team in Australia hatched what seemed like a brilliant campaign stunt idea to promote the Levi's Curve ID jeans for women. They hired two models from New Zealand, equipped them with an "ass cam" that would tape people watching them on the street and sent them out in LA
Continue reading »4 Ways Marketing Can Help You Get Paid Faster
While marketing can do many things for your business such as help you acquire new customers or increase your sales, helping you get paid faster is probably not among the things that you are focusing your marketing efforts on – but perhaps you should be. Here are four ideas for how simple changes in your
Continue reading »How Advertising Saved Art, Pixar And (Maybe) Creativity
There was a time when Pixar nearly went out of business. Yes, the studio that has been essentially printing their own money thanks to an unbroken string of hits like the Toy Story trilogy, Monsters Inc and Finding Nemo was not always so invincible. In the early 90s, Pixar was in danger of going bankrupt,
Continue reading »The Influential Marketing Book List – February 2011
Who has time to read books? We all should, but it's tough to know what is worth reading. As an Author myself, I have a unique point of view on what I look for in great books. This monthly feature will spotlight and review several new books relevant for marketers or people in business with
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