Consider this a fair warning – this week I will often be blogging about client work as I contribute to the Climate Response Blog. As I head to London for that event, simultaneously our team has been spearheading a bold new initiative for the Department of Health and Human Services designed to engage bloggers in
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Intel, a current Ogilvy PR client, has just launched a new Chinese language blog focused on technology and is generating some great conversation through comments already. Unfortunately, automated translation software cannot provide a coherent picture of the content yet – so you might be out of luck with getting much from the content of the
Continue reading »Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with other family members across the world. Over the last few weeks, I have come across several social networks aimed at helping families to communicate with one another. The solutions range
Continue reading »NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets being allocated to online advertising, the distribution of this money is not equal. Even as thousands of new blogs and social networks are created, the vast majority of online ad
Continue reading »Getting the "inside story" is an appealing thing. Whether you are talking about business, or entertainment, or even gossip about people’s daily lives, knowing the inside story means you are part of an elite club. Inside stories are engaging, and they pass quickly from person to person (often, regardless of whether they are meant to
Continue reading »Tomorrow I will be leading a fantastic panel of social media personalities talking about the art of creating and fostering a brand personality through social media. As I have shared before, I am extremely excited about this session and in particular about learning from the panelists who are participating about how they have managed to
Continue reading »I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience. It was particularly relevant as I am heading to the Web2.0 Expo here in San Francisco today and will have a chance to see many new technologies later this evening at the "Booth Crawl" event at the opening
Continue reading »I had the opportunity to participate in a panel discussion yesterday at the Search Engine Strategies show in NY all about Social Media Optimization. It was interesting to see how the idea has progressed and search pros are implementing tactics and techniques for social media marketing. Though I didn’t agree with all of the views
Continue reading »For several months now, I have been struggling with my own social media identity crisis. It is a crisis that many others will be able to relate to and has mainly to do with the multiple identities I have on sites across the Internet. Though I sign up for and try about 5 new sites
Continue reading »Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend required for focus group based research. While some people immediately pointed out flaws in this reasoning, it was a great first step towards trying to define a model for measuring
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