In a MarketingVox piece posted today, Jennifer Nastu explores the relative importance and respect offered to interactive marketing professionals in both the marketing world, as well as in "mainstream agencies." I work at a mainstream agency right now. I have worked in pure interactive agencies in the past. The question is, has a rise in
Continue reading »Monthly Archives: "August 2005"
Between 5 to 7 years ago, domain name registration was hot as a get-rich-quick scheme. People were registering large groups of domain names, random acronyms, common words, brand names, and anything else they could think of in the hopes that a large organization would come along, need the domain name and pay thousands or even
Continue reading »There is a part of the Internet that is closed to public eyes, available only to subscribers and registered site users — the "deep web." Media outlets such as the Wall Street Journal have made moves toward a new revenue model recently by placing content behind subscriber-only barriers, a move that a recent Technorati report
Continue reading »I have been involved in enough campaigns to know that I am not my target audience. Now that I have passed from my 20s into the 30s, I can no longer claim to understand teenagers and get away with it. But just because I am not the target audience doesn’t mean there isn’t a value
Continue reading »Mastering the art of bullshit used to be a badge of respect in college. After all, who wouldn’t want to have the ability to write endlessly about a topic without having to really ever say anything? I suppose it prepares people well for the business world where this type of nonsensical writing is often expected.
Continue reading »One of the best takeaways from the Ad-Tech conference a few weeks ago for me was a point Guy Kawasaki made in his very entertaining keynote presentation about his 10/20/30 rule for marketing revolutionaries on using powerpoint. 10 slides 20 minutes 30 point size minimum Very simple stuff (though surprisingly tough to stick to) –
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