I used to love Tuesday afternoons in Sydney. In the middle of October, (heading into summer down under) every Tuesday at 11am I would make my way to the nearest sports bar – and stay for a three hour lunch everytime I could manage it. Because of the time difference, that was my Monday night
Continue reading »Monthly Archives: "October 2005"
I came across a print ad in Wired Magazine the other day for Rackspace, a provider of managed hosting solutions, and the entire ad was devoted to their tagline "Fanatical Support is the difference." Intrigued at a campaign which seemed hinged on a word that typically evokes a negative reaction (fanatical), I read further. They
Continue reading »The online travel industry is one of the most competitive of any that I think exist online or offline today. In a market previously dominated by two or three players, the rise of travel aggregator sites such as Kayak and Sidestep has made travel an even greater price-driven commodity. These aggregation sites are increasingly becoming
Continue reading »In a presentation I gave last week, I spoke about the passion that many people feel about their technology choices as a key reason why our technology clients who are not aggressively pursuing a blogging strategy need to tap into this conversation. Of course, passion can be positive or negative and being in the world
Continue reading »I recently came across a great travel/advocacy campaign sponsored by Starwood Hotels and Resorts Worldwide (up from October 20-27). Taking the idea of donating your frequent flier miles to the next stage, the site features an online auction with more than 800 travel related items including a "Carolina Getaway with tickets to a pro football
Continue reading »It’s a Thursday afternoon and I’m stuck in legal limbo on an email marketing piece we are trying to release for a client which is going through yet another round of legal reviews. It leads me to think of The Apprentice and the often adversarial relationship legal professionals have with marketing ones. On the show,
Continue reading »Shawn Gold shared this great soundbite at the AdTech conference in Chicago more than a month ago, and it stuck with me as a wonderful distillation of what many bloggers and non-bloggers have already noticed … search engines love blogs. In a way, the structure of blogs is a throwback to the days of academia
Continue reading »It’s late and I’m doing some last run throughs for a client presentation tomorrow morning and can’t keep my mind from wandering a bit. I was thinking about the future and how some of our conclusions to be presented tomorrow as part of a discussion of "new media" might seem archaic if I were to
Continue reading »Yesterday I came across this box banner ad for the Room Store on the Washington Post homepage. As a consumer, I went to the Room Store 2 weeks ago, and fell in love with a two piece brown leather sofa set. Since the list price is more than $2000, I figured I would wait for
Continue reading »Attending the We Media conference last week, one key theme began to emerge for me from the many insightful panels — that the "storyteller instinct" is the driving force behind much of the change happening in the media industry today. Consumer generated media, in large part, is driven by individuals’ need to tell their stories.
Continue reading »
