The world of agencies is an insecure one. Industry pubs talk about new ideas and campaigns, and for every one there is a team of people wishing they came up with it. Many creative agency talent are a client loss away from looking for their next job, and they know it. To be in this
Continue reading »Monthly Archives: "November 2005"
Google has mastered the power of the Beta release. They have equated the term "Beta" with the idea of exclusivity so strongly that to be invited by Google to become a Beta tester of a service is the ultimate sign you are a technology insider. Other online services themselves have Beta testers – and in
Continue reading »
