The rising popularity of online travel planning has made every element of the organizing experience easier from research and coordination to deal-seeking and booking. Over time the big online travel agencies (OTAs) like Orbitz and Expedia have even gotten better at allowing users to organize more complex itineraries including multiple destinations, hotels and rental cars
Continue reading »Monthly Archives: "November 2005"
About a month ago, I read about VW releasing a new microsite as part of their marketing for the new Passat where they would include 120 short videos produced by 5 different production companies to highlight the 120 "not-so-standard" new features on the car. Over the last few months, there have been lots of other
Continue reading »In a lively discussion of all the judges as part of the Caples Awards that I was in New York last week to help judge – one of the topics of conversation turned to the composition of today’s multidiscipline agency teams. With the trends towards integrated marketing and agency consolidation in the industry, what many
Continue reading »For a woman, the perfect handbag is an illusion worth chasing. Handbags are not functionality, they are an expression of style and personality. As a result, they are almost sacred. From my numerous voluntary (and involuntary) discussions on the subject with many women, I have uncovered that there are five brands of handbags that are
Continue reading »Imagine if online media outlets only ran advertising that they agreed with? Of course, this level of censorship would never be tolerated (or legal), however blogs hold a special distinction when it comes to running advertising. As a blog owner, you have complete control over what ads you display. Unfortunately, the most prevalent form of
Continue reading »We have been living in an interruption culture. Many authors, including Seth Godin, have rightly pointed out the pitfalls of interruption marketing in this environment. Grabbing the consumers attention with interruption and hoping for engagement is a dying model. Consumer respond to messages that are relevant, and are presented at a relevant time. Timing is
Continue reading »A recent print ad from Sun about the Fire X4100 server is modeled on a Playboy centerfold spread and features images of the server and quotes on the data sheet such as "I’m petite and powerful with plenty of room for cables." The ad drives users online to www.sun.com/sweetdreams as a landing page to learn
Continue reading »I had a chance to spend some time on the beta version of Yahoo Mindset, an intent driven search tool offering an interesting new model for search based on a user’s intent (or mindset) at the time of searching. The engine poses two opposing ends of the spectrum: researching and shopping. While one is a
Continue reading »I was just thinking earlier this week about a strangely typical experience I was having regarding business dysfunction and how perfect it would be for Dilbert. Aside from viewing daily interactions as opportunities for blog posts, I see them as fodder for a Dilbert comic strip. But wouldn’t it be great if Dilbert (or Scott
Continue reading »In the beginning, Yahoo was a directory of links to websites. I was tempted to write that it was "just" a directory of links, but at the time when it was launched, that was something the online world needed — worthy of more than just a "just." Today Yahoo announced their partnership with Tivo, taking
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