As more and more content gets posted online by organizations and individuals, the barriers to finding the content that truly matters are getting higher. Search algorithms are valuable for helping to sort through this information, but unfortunately the automated approach can only go so far and falls short when it comes to less well recognized
Continue reading »Monthly Archives: "July 2006"
As a soccer lover, and marketer – I have to admit I paid almost as much attention to the advertising and marketing during the Cup as I did to the actual matches. Yesterday Jonah Bloom of Ad Age published a wonderful roundup of all the World Cup advertising battles and pointed to the big winners,
Continue reading »As part of a self service egovernment initiative in Virginia, anyone who has any type of traffic (or criminal) charge in one of the many counties across Virginia has the option to log onto http://www.courts.state.va.us to see details of their case and pay a fine rather than go to court. On the surface, this is
Continue reading »It was only a matter of time before smell became a marketing tool. Along with human scientific advances following from the groundbreaking mapping the human genome was the ability to crack the code on the genome of smell. And once this code was cracked, replicating smells in automated ways became possible. Recent reports from Tokyo
Continue reading »Visiting the PopTech blog I came across a link to this hilarious video spoof of the Mac ads that brilliantly counter the same messages Apple is sending with an equally powerful message that plays to PC users. Mac users love the simplicity, speed, style, and integrated software products that come with their machines. But PC
Continue reading »Every report in the industry today points to a rise in online advertising spending from large advertisers, and a decline in TV ad spending. This year, for the first time ever, the upfront Ad buy closed more than a month later than usual – a sign of indecision and tension in the TV ad market.
Continue reading »Yesterday I received my email invite to Vox, SixApart’s new blogging platform focused on helping people to launch personal blogs. For some time now, I have been an admirer of SixApart’s marketing strategy and business plan for blogging. Since I originally chose Typepad to host my blog, I have found their tools to be easy
Continue reading »The top two terms on Technorati all day have been Zidane and Zidane headbutt. This is the headbutt heard around the world. The headbutt that created a media circus and is, surprisingly, fueling an interest in soccer in America that hasn’t happened for the past few weeks of World Cup play or even in the
Continue reading »In yet another example of bad blog news for Dell, the NY Times carried a feature piece this weekend about their spontaneously combusting laptop. Unfortunately for Dell, there are some photos running around online of the combustion, and it is growing in a Kryptonite bike lock kind of way. The company line at the moment
Continue reading »Ten years ago, a good domain name was the most important thing in the world. Companies bid millions of dollars to get the right domain name, legal battles ensued over who should rightfully own a domain, and registering the right domain name was usually the first step in launching a company, campaign or new tagline.
Continue reading »
