Several weeks ago, I had the chance to speak with Jeff Taylor (founder of Monster.com) about Eons.com, his latest venture launching today. The site is targeted to the increasingly influential group of boomers aged 50+ who are now either contemplating retirement or engaged in "active retirement." Aside from the new advertising opportunities the site offers,
Continue reading »Monthly Archives: "July 2006"
Add to: | blinklist | del.cio.us | digg | yahoo! These days everyone is talking about blogs going "mainstream" with marketers using them, authors creating them, and even celebrities using blogs to share their thoughts about anything and everything. Yet a quiet revolution that has been slowly taking shape online is the rise of mom
Continue reading »Apparently, the blog format is not just for those who want to write their own content. In an interesting extension of their AmazonConnect program, Amazon offers the ability for any registered user of the site to create a personalized weblog (plog) that will bring in posts from their favourite authors into a blog format. Sure,
Continue reading »Working in advertising today, at least partially, is about nostalgia. Dreams of making a career in creative ads that the world would be talking about are still around on Madison Avenue, though becoming more of a fantasy in a world that has found and embraced Tivo. Yet the most powerful image of the golden age
Continue reading »On July 12, 2005, Kyle MacDonald started his One Red Paperclip trading blog with the dream of ultimately trading one red paperclip for a house. Just a few weeks ago (one year and 14 trades later) he met his goal with an offer for a new house on 503 Main Street from the Town of
Continue reading »In my del.icio.us account I have a tag for "public relations," one for "public_relations" and another one for "pr." The problem is, I mean all of these to be the same tag – but right now they are separate. Now extend this phenomenon across millions of other tagged links and you will get a sense
Continue reading »After the first day of the Search Insider Summit I had the chance to listen to some forward thinking minds in the world of search and spend some time chatting with many peers about the state of search in the marketing mix and how they see this world evolving. After this first day of the
Continue reading »Below is the presentation on the Human Side of Search that I gave today at the Search Insider Summit here in Keystone, Colorado (right click image or link to download PDF): UPDATE – The MP3 version of this presentation is now live. The concepts outlined in this presentation are also further explored in three previous
Continue reading »Everyone is an expert in something, as the powerful old tagline from Seth Godin’s Squidoo initially promised when the site launched. Squidoo is one of a number of sites that are tapping into these distributed pockets of expertise in an effort to help individuals benefit from the skills and knowledge of one another to find
Continue reading »One of the most popular portal sites today started with a list of Jerry Yang’s favourite sites. As Jerry grew his directory of sites into the megaportal of Yahoo – he also gave birth to an idea that was copied across the Internet. Then Google came along and Yahoo’s directory suddenly became a tool for
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