Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This is my second year participating in the huge global movement known as Blog Day (set each year for August 31, due largely to the fact that the numbers 31-08 together can spell the word "Blog"). Blog
Continue reading »Monthly Archives: "August 2006"
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz I have received several emails from many people over the last few days having some interesting thoughts about what the 17th rule in the SMO list might be. Over the past few weeks, the discussion of SMO
Continue reading »Today’s Adotas email newsletter carried the story of JupiterResearch’s new initiative they are calling their "Social Marketing" service. The offering is described in the language below and is further explored in a launch announcement blog post from Emily Riley, their lead analyst: Social Marketing helps companies capitalize on cutting-edge marketing techniques. Through best-practice analysis and
Continue reading »The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded content. CBS recently launched a billboard campaign in Grand Central Terminal train station in New York to promote several new shows in their fall lineup: "Shark," "Smith," "Jericho" and "The
Continue reading »Product placement is hot in Hollywood and television right now. Fueled largely by advertiser’s fear of consumers fast forwarding through their ads, product placement deals are popping up everywhere. Related to this trend is the rise of "Advertainment," in which advertisers focus on creating entertaining branded content. This is not about simply placing your brand
Continue reading »Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz It seems like everyone has a mobile phone. More than the iPod, more than the Blackberry, the mobile phone is becoming lifeline that people can’t (or won’t do without). The rising ubiquity of the mobile phone offers
Continue reading »The virtual world has been getting a lot of coverage in the real world these days. Second Life is becoming the new poster child for the rising popularity of avatars and virtual personalities that real people are taking on, and every day it seems there is a new development that causes those in marketing and
Continue reading »Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As of Monday, August 21st, 2006 … Social Media Optimization (SMO) is now a term in Wikipedia. From it’s humble beginning as a blog post less than two weeks ago, it has been tough to keep up
Continue reading »A passage I read several years ago from Steve Martin’s wonderful play, Picasso at the Lapin Agile always stayed with me as a great example of the power of focusing a marketing strategy on influencers: Today it’s easy to see this phenomenon repeated all over the world as the power of social media continues to
Continue reading »Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The latest news about Dell’s exploding laptop saga is not good – there is a front page piece in the NY Times today about their battery recall and the whole scenario is providing fuel for the "I
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