How 7 Basic Human Needs are Driving the New Social Web2.0

I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience.  It was particularly relevant as I am heading to the Web2.0 Expo here in San Francisco today and will have a chance to see many new technologies later this evening at the "Booth Crawl" event at the opening

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Finding Social Search at SES NY 07

I had the opportunity to participate in a panel discussion yesterday at the Search Engine Strategies show in NY all about Social Media Optimization.  It was interesting to see how the idea has progressed and search pros are implementing tactics and techniques for social media marketing.  Though I didn’t agree with all of the views

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The 25 Basic Styles of Blogging … And When To Use Each ...

Many bloggers who have been posting for some time have intuitively figured out that different types of blog posts typically generate certain responses from readers.  It’s not secret that "top ten list posts" are highly popular and that blogging can also help you fulfill your ambitions.  We often classify blogs into genres, such as a

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Making "Fusion" a Greater Part of Your Marketing

Believe it or not, there are many people who don’t know what a mashup is.  If you ask those same people about what "fusion" means, most would probably be able to give you a better answer.  The reason is that fusion is a concept that has been around a lot longer than mashups, and it’s

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My Social Media Bio: A Template Concept

For several months now, I have been struggling with my own social media identity crisis.  It is a crisis that many others will be able to relate to and has mainly to do with the multiple identities I have on sites across the Internet.  Though I sign up for and try about 5 new sites

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Are You Marketing Your Product Backstory?

Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering consumers the chance to get to know more about the farm that grew the banana by visiting www.doleorganic.com.  On Dole Organic, you can see such information as a description of

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