Today I am participating as part of the live blogging team at Verge, Ogilvy’s signature event in London where we invite clients, peers, partners and media to a discussion about the latest innovations in marketing and communications. The structure of the day is broken into three categories: Listen, Experiment and Engage. Under each we are
Continue reading »Monthly Archives: "September 2007"
Raise your hand if you know what philately is. OK, major geek points for you if you got it right. For the rest of you, philately is the fancy name for the study of stamps, commonly related to the hobby of stamp collecting. Last weekend I was in Lima for a good friend’s wedding and
Continue reading »Gizmodo just posted a piece about how H&M is using semacodes imprinted onto Billboard ads in Europe for clothes to allow consumers to purchase an item of clothing directly from their phone. I am a big fan of the promise of semacodes for marketing because they can offer a reliable way to let consumers interact
Continue reading »I stay in a lot of hotels. For personal trips, as well as business travel … there are hotels that I visit once or twice and there are hotels that I stay at often enough to recognize several members of the staff. Though I often choose Starwood properties because of location and frequent staying points,
Continue reading »One of the recent threads of conversation you might have picked up on in several circles is a backlash from bloggers against marketing and PR folks who are pitching them all sorts of irrelevant news items and worthless products. Lots of bloggers are sick about it, and though I’m probably more forgiving than other bloggers
Continue reading »There is a metric used for scholarly journals called the impact factor (IF). In the world of medical and professional journals, the criteria for influence is citations. Similar to how much of the social media world uses inbound links – the citation metric carries significant weight in scientific and academic communities. It also raises significant
Continue reading »Football season is starting again and this year NBC has the rights to broadcast a portion of the NFL games and along with their coverage unfortunately comes Bob Costas – one of a handful of standard wax-like figureheads of American sports broadcasting for the past several decades. Perhaps a textbook definition of what Scott Adams
Continue reading »Several years ago I wrote a two hundred page thesis for a Masters program all about user interfaces. The premise was that simplicity and usability were guiding principles to making any online site successful (seems obvious, I know, but it didn’t use to be). Since the late nineties, the importance of usability had slowly been
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