I love lists and I love trend predictions. So a trend prediction list would be an obvious choice for my post today, on the last day of the year. Throughout the past week I have been reading lots of smart projections on what to expect for the year ahead. With all the discussion of microtrends,
Continue reading »Monthly Archives: "December 2007"
Do you have a Kindle yet? All the buzz about the Wii aside, the most lusted after gift this holiday season for media pros may just be Amazon’s new digital content reader called the Kindle (which sold out within 5.5 hours upon first release a few weeks ago). The device may not have an Apple-esque
Continue reading »This post is the continuation of a topic I started yesterday all about the right metrics to focus on and how many marketing teams may be using the wrong ones without realizing it. In Part I, I shared 10 meaningless metrics that brands should consider moving away from. Most of those metrics are either based
Continue reading »We all know marketers love metrics. Flashy award winning campaigns are great and celebrity spokespersons are always appealing, but most of the time we try to base judging the success of a campaign on hard and fast metrics. The only problem is, many times the metrics that marketers use to gauge success are wrong, inaccurate,
Continue reading »The author of one of the greatest blogs on the Internet announced a few weeks ago that he would be posting far less often. In a world where it seems that everyone (and their mom) is starting a blog for one reason or another, seeing one prominent and popular blogger decide to do it less
Continue reading »This is a post that I am guessing will get some fairly passionate responses on either side of the debate. Here’s the question lots of people are asking today: where and how much does privacy really matter to you online? This is a critical question for 3 reasons: Marketers have more data about people than
Continue reading »Here is an interesting thought for a Friday afternoon: what if tap water had a brand? When you think about it, all any kind of bottled water is doing is selling you a brand for something that is arguably no different than what you can get for free from the tap in most industrialized countries.
Continue reading »My job is all about conversation. Having one with clients and peers, and helping them have one with their customers. To a degree, my own book is about conversations so this may seem like a strange observation coming from me … but I don’t see any point in publishing a video on YouTube and allowing
Continue reading »Over the last two and a half years of blogging, I’ve published many tips and tricks to help people who are just starting blogging on how to find time to blog, styles of blogging or ways to optimize your blog. One thing I haven’t written that much about is how I decide whether something is
Continue reading »Several months ago I participated in the LitLiberation Blogger Challenge launched by my friend Tim Ferriss to try and raise money for DonorsChoose.org (a site which allows teachers to submit funding proposals to ask for help doing something they don’t normally get the funding for). Around the same time, I started playing around with Amazon
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