For at least half of the people who will watch the Super Bowl this coming Sunday, the draw will not be as much about the game as it will be about the ads that show during the game. As many bloggers and other social media types get set to Twitter the ads live, or react
Continue reading »Monthly Archives: "January 2008"
Would you join a book of the month club? How about taking the packaged tour to see the sights at a new travel destination instead of exploring them on your own? There was a time when I didn’t understand why anyone would choose something like that. After all, if you can have all the fun
Continue reading »Not everyone is a content creator. Open up any report of statistics on social media, and you will usually see some standard ratio of content consumers to content creators that typically ranges from 1 in 10, or less. This means, on average, that in most communities less than 10% of the individuals in that community
Continue reading »Last night I had the chance to attend a preview event sponsored by General Motors for media and bloggers about their announcements and lineup that they will be previewing at the Auto Show here in DC this coming weekend. For any die-hard automotive enthusiast, the DC auto show probably doesn’t seem like a big deal.
Continue reading »A big part of my job is about creativity. Coming up with ideas to help our clients stand out, and trying to add new thinking to every new engagement. As much as I appreciate the role of creativity in a place like a creative marketing agency that I work in … I also realize that
Continue reading »For those who are fans of Guy Kawasaki, there is a phenomenon he is fond of calling "Guy’s golden touch." It is his own trademark reversal of a well known saying, where he likes to note that "everything that turns to gold is what whatever is gold Guy touches." (Correction for the confusing structure I
Continue reading »Note: This post is republished from the original posted on the Ogilvy 360 Digital Influence blog. On November 24, 2007, a fellow named Dan Ackerman Greenberg wrote the kind of blog post that was either the dumbest of his career, or the most brilliant … depending on how you look at it. The post was
Continue reading »At every conference or tradeshow, you get a badge. I have a box full of them on my desk, an increasing number of them with the title of "Speaker" affixed beneath my name. I recently had a conversation with some colleagues about the importance of being a speaker at an event. Often, the most important
Continue reading »I spent this week at what is probably the largest tradeshow in the world. The sheer size of CES means that information overload is inevitable, and the consistent challenge for any exhibitor at a show like this is rising above the clutter. If you think about it, this challenge is no different from any other
Continue reading »One of the big themes for Intel’s effort at CES this year is the extreme. Extreme computing and extreme gaming. There is a big truck in the Central Plaza where gamers can check out new superfast systems, play games, and win a chance to go on a Zero G flight operated by a company called
Continue reading »
