This morning the official website for Personality Not Included quietly launched and I waited for some time to announce it here. As many of you know, I spent the last several days launching the PNI Book Virtual Interviews (a series of more than 50 blog interviews about the book). I had originally intended to come
Continue reading »Monthly Archives: "March 2008"
Three days ago I issued an open call on my blog to ask for any blogger to send me a 5 question interview that I would personally respond to (without cutting and pasting responses). Today is the launch day for Personality Not Included and I’ve got more than 50 interview requests to respond to! So
Continue reading »As part of The Official Reader’s Group for Personality Not Included, I just released a first look at the full introduction for the book on my Facebook group. If you’re not yet a member, you may want to join now so you can get access to exclusive content like this, and find out first about
Continue reading »There are a lot of ideas for how to launch a book online. As I head toward launching* Personality Not Included this Friday, I’ve looked at most of them. Some authors create a group and ask all their contacts to all hit an online bookstore like Amazon at one time to create a surge in
Continue reading »Today is my 500th post here at Influential Marketing (not counting guest posts), so I wanted to do something significant. Over the past three years, I have had the chance to connect with lots of smart marketers from around the world, share ideas and learn from readers of this blog through their comments and added
Continue reading »As someone passionate about travel and the travel industry, I pay a lot of attention to sites that are out there. Travel has long been an active industry online, whether you talk about people’s behaviour with increasingly booking travel online, or the slate of review and opinion sites that let people share their opinions about
Continue reading »Twitter wasn’t the only story from SXSW. There was a second thing I noticed at the show that far fewer people are writing about. It is a topic that I have wanted to write about for some time now, and it always comes up after I have the chance to attend another interactive or social
Continue reading »One of the best discussions I managed to make it to at SXSW was also one of the smallest … a talk by Daniel H. Pink (author of A Whole New Mind) all about the rise of Manga. It is a topic I am particularly interested in because there is an entire passage in PNI
Continue reading »If last year’s SXSW was Twitter’s coming out party, this year it achieved utility status. A utility is something that is always on, and essential. To lose it would be to thrust yourself into the dark ages. Water, electricity, gas … and Twitter. Sound like an exaggeration? Not for anyone who has spent the last
Continue reading »At SXSW yesterday, I ran a "core conversation" called 10 Easy Ways to Piss Off a Blogger. This year at SXSW, these aptly titled "conversations" were a type of speaking slot where there was a round table and the challenge of engaging people in a discussion about a particular topic. Mine was one close to
Continue reading »
