On April 25th, tens of thousands of people across the world “abducted themselves” as part of “The Rescue” in a show of support for the child soldiers that have been recruited over the past 20+ years as part of the conflict in Uganda and neighboring countries. The documentary has spawned several interesting real life advocacy
Continue reading »Monthly Archives: "April 2009"
Do you know how much your product or service costs? Hint: it's not the price you are asking for it. In global warming terms, environmental cost is commonly referred to as a "footprint." Most people understand that an environmental footprint of a product or company isn't just about the manufacturing, but also the process of
Continue reading »People who work in social media spend a lot of time talking about conversation. We (I include myself in this category) talk about having a dialogue with customers, about encouraging two way interactions and generally being more open with how business communicates. But does the weary business traveller finally arriving at her hotel after a
Continue reading »On Friday last week I had a chance to attend a "charrette-style" unconference called Changemakers put on by the University of California – Santa Barbara and their Center for Information Technology and Society. The attendees included people from the Sierra Club, MoveOn.org, Deloitte, Stanford, and thinkers like my friend and fellow Zero G buddy Doc
Continue reading »There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never do anything about. Those are the majority. Most of us love the third kind. Those are the ideas that are too big or complex or important to do quickly, but
Continue reading »If you are among the millions of Americans dreading the next few days until April 15th, you are not alone. Tax season is upon us and as every form of media conspires to remind you of the significance of Wednesday, whether you do your own taxes or not, you are likely feeling some pressure. In
Continue reading »If there is one thing you can learn from Dan Schawbel, it's how to choose a niche and own it. He's a 20-something social media consultant for EMC as his day job, but over the past several years he has focused his blog and extracurricular work on becoming a personal branding expert for the millennial
Continue reading »Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program to get 100 influencers to take the car on an extended test drive for 6 months as part of the Ford Fiesta Movement. The event was a gathering designed to
Continue reading »About six months ago in the NY Times, Clive Thompson published "The Brave New World Of Digital Intimacy" – one of the most brilliant explorations of the cultural context of social media written to date (and well worth a read if you have not yet seen it). In the article, he talked about the idea
Continue reading »Yesterday I made a joke. It was April Fool's Day and in my April 1st blog post I decided to announce that I would only focus on the "right now" and devote my blog to talking about Twitter. Some people got the joke, while others loved the idea of another blog about Twitter. My point
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