What made Seinfeld one of the best television shows ever? A big part of it was his ability to based an entire episode on an everyday observation. Over the run of the show, this method gave viewers such memorable moments as double dipping (taking a bite and then redipping the chip into the dip) and Festivus (a made up holiday for the non-religious to celebrate during the “holiday season”). Seinfeld stood out because every episode expanded on some quirky truth about life we already knew but never thought about.
How many other cruise lines could have run the same ad? Probably any one. Most of them have some new ships. But this ad delivers a powerful message based on a truth that we all intuitively know (that new car smell). The message is simple: we have ships so new they still smell new. And if you’re going cruising, of course you want a new ship.
WE RECENTLY REMOVED COMMENTING - LEARN WHY HERE >