Several months ago, I agreed to be part of an interesting social media event called the Corporate Social Media Summit that will bring together a big group of companies to share real stories about how they are actually using social media. Today I thought it would be interesting to ask a few questions to the
Continue reading »Monthly Archives: "May 2010"
An often quoted stat about the new reality we lives in today points out that 20 years ago the average American had less than 25 friends. Today the average American has more than 200. Of course, we all realize on some level that this blossoming of friendship doesn't equate to having 200 best friends. In
Continue reading »Not all of us are in the market for a 40,000 square foot villa in the hills of California. In fact most of us probably aren't, so the world of luxury real estate is one that seems like an exclusive mystery. It is a shame that few of us do get to experience this world,
Continue reading »I have to admit I didn't think much of Michigan the first time I visited there. There is no shortage of not-so-great media coverage about the state and being a typical east coast kid, raised in the Washington DC area I never spent much time anywhere in the middle of the country. So when I
Continue reading »As a marketer, I am fond of analytics. When it comes to the web, though, one thing I realize is that it is easy to have way too many of them and not really know which to focus on. Some of the most tantalizing metrics, for example, like number of impressions don't usually tell you
Continue reading »This is the first in a series of posts I have wanted to do for some time, interviewing authors about the big ideas that have led to their books. Here are 5 questions I asked John Jantsch about his new follow up book to Duct Tape Marketing, and how he would describe the big idea
Continue reading »For as long as most marketers can remember, getting a good domain name was a prerequisite to anything you were going to do on the web. Without a good domain name, no one would be able to find your site, or recall your campaign to get them to visit your page. Domain names were worth
Continue reading »Every industry has its own lingo. There are accepted words that everyone in the industry understands and that have become so pervasive that they become hard not to use in normal conversation. Librarians and bookstores call magazines periodicals. Politicians call people constituents and doctors or nurses call additional diseases or conditions you might have in
Continue reading »Sometimes you just have to love a marketing campaign that starts off with what many people might call an oxymoron. Fairly Priced Ink from Kodak seems like that kind of effort when you first hear about it. After all, when have you ever known printer ink to be anything close to "fairly priced?" As it
Continue reading »You might have noticed a trend in more and more marketing, where large brands are featuring real people and actual employees in their ads. The end of the new Intel ads feature employees singing the well known "Intel bong" – the four note chime at the end of their ads. Best Buy uses their employees
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