It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and spends lots of money doing it. Every year at the Super Bowl, a good number of the Top 10 ads come from beer companies. In
Continue reading »Monthly Archives: "August 2010"
Every community has its secrets. There are things that no one talks about because they are afraid to. Often, these things are not well understood and it is hard to know what to say about them. They are usually deeply personal as well and referred to as a stigma, which is a word that communicators
Continue reading »Every year the SXSW event starts the excitement around planning early by releasing their “panel picker” – an online interface that lists all the panel submission ideas for SXSW along with descriptions and offers anyone the chance to vote or comment on the panel choices. This feedback is then used by the planners of SXSW
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NEW UPDATED 2014 PRESENTATION BELOW … Social Media Optimization: An Easy Guide to Marketing and Distributing Your Content Online from Rohit Bhargava About a week ago I started seeing a curious number of tweets, links and Google Alerts to a popular blog post I wrote 4 years ago. The reason was that today happens to
Continue reading »To say that Gilt.com is on fire may be something of a understatement. The site, which features daily special sales of luxury products at discount prices is on track by some estimates to pull in $400 million in sales for the 2010 calendar year. The growth of Gilt.com has coincided with a shift in how
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