Most trend predictions that forecast beyond a year into the future are doomed to inaccuracy simply because of the pace of change and unpredictability of innovation. The rightfully skeptic among us are therefore likely to condemn a report that promises to predict how the world might look in 2020 as a work of optimistic fiction
Continue reading »Monthly Archives: "January 2011"
This post is republished from my original article on the Amex Open Forum website. It is part of "Small Business Friday" on this blog, where I share ideas and marketing techniques specifically to help small businesses stand out. To read more articles like this, visit the "Small Business Friday" category on this blog. You may
Continue reading »For as long as I have paid attention to conversations about social media, the same topic seems to come up over and over. There is an artificial line that people like to draw between those who "get it" and those who don't. The ones ingrained in using social media talk of connections and engagement, and
Continue reading »Think about the best article you read last year. The hard hitting, excellently researched, insightfully written article that you just couldn't put down. Now think about how much money you spent to read it. Was it in a magazine you subscribe to? Or perhaps a website that you accessed and read for free? For every
Continue reading »Who has time to read books? We all should, but it's tough to know what is worth reading. Each week, this blog will spotlight a new book relevant for marketers or people in business with ideas worth learning and sharing. Through a combination of a personal interview with the Authors, and short review – you'll
Continue reading »One of the topics that has gotten a lot of attention from forward thinking marketers in the last year is the potential for geolocation and geosocial marketing. This year, there will be more devices with built in GPS and the ability to geotag content you create with the location where you created it than ever
Continue reading »In 2001 Apple launched what would be one of the most iconic products of the 21st century's first decade. The iPod changed music and consumer electronics – but it also led to one of the most counterintuitive marketing strategies of the modern age as well. As the iPod grew in popularity, Apple began to sell
Continue reading »Imagine the best wedding that you have ever been invited to. Perhaps it was your own, or a close friend's. What made it so great? Was it the people who were there? Or perhaps your relationship to the couple getting married? If you are like most of us, those things were likely a part of
Continue reading »Getting to my hotel tonight, I checked out TweetDeck to see an endless stream of #CES tweets coming through from people at the event as well as those thinking about it. If you are an active user of Twitter – you will probably be unable to avoid this barrage of 140 character updates for the
Continue reading »Now that we are in the new year of planning, marketing teams everywhere are crafting and executing their plans for the next 12 months. It’s going to be a busy and competitive year, and in looking back at 2010 there were plenty of big developments that point to a 2011 year filled with innovation, new
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